{"id":2309,"date":"2022-09-15T15:23:27","date_gmt":"2022-09-15T15:23:27","guid":{"rendered":"https:\/\/innovacioncomercio.org\/?page_id=2309"},"modified":"2024-10-18T20:17:16","modified_gmt":"2024-10-18T18:17:16","slug":"marketing-visual","status":"publish","type":"page","link":"https:\/\/innovacioncomercio.org\/index.php\/marketing-visual\/","title":{"rendered":"MARKETING VISUAL"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column css=&#8221;.vc_custom_1729275430554{margin-right: 2px !important;margin-left: 2px !important;}&#8221;]\n\t\t\t<!-- START MARKETING VISUAL 2023 ENERO (2) REVOLUTION SLIDER 6.3.6 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_15_1_wrapper\" data-source=\"gallery\" style=\"background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_15_1\" style=\"\" data-version=\"6.3.6\">\n\t\t\t\t\t<rs-slides>\n\t\t\t\t\t\t<rs-slide data-key=\"rs-19\" data-title=\"Slide\" data-anim=\"ei:d;eo:d;s:1000;r:0;t:fade;sl:0;\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"\/\/innovacioncomercio.org\/wp-content\/plugins\/revslider\/public\/assets\/assets\/transparent.png\" title=\"MARKETING VISUAL\" class=\"rev-slidebg\" data-no-retina>\n\t\t\t\t\t\t\t<rs-bgvideo \n\t\t\t\t\t\t\t\tdata-video=\"w:100%;h:100%;nse:false;l:true;ptimer:false;\"\n\t\t\t\t\t\t\t\tdata-mp4=\"\/\/innovacioncomercio.org\/wp-content\/uploads\/2025\/01\/portada-portal-marketing-visual-catedra-innovacion-comercio-2.mp4\"\n\t\t\t\t\t\t\t><\/rs-bgvideo>\n<!---->\t\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script type=\"text\/javascript\">\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_15_1',rl:[1240,1024,778,480],el:[775],gw:[1240],gh:[775],type:'hero',justify:'',layout:'fullwidth',mh:\"0\"});\n\t\t\t\t\tvar\trevapi15,\n\t\t\t\t\t\ttpj;\n\t\t\t\t\tfunction revinit_revslider151() {\n\t\t\t\t\tjQuery(function() {\n\t\t\t\t\t\ttpj = jQuery;\n\t\t\t\t\t\trevapi15 = tpj(\"#rev_slider_15_1\");\n\t\t\t\t\t\tif(revapi15==undefined || revapi15.revolution == undefined){\n\t\t\t\t\t\t\trevslider_showDoubleJqueryError(\"rev_slider_15_1\");\n\t\t\t\t\t\t}else{\n\t\t\t\t\t\t\trevapi15.revolution({\n\t\t\t\t\t\t\t\tsliderType:\"hero\",\n\t\t\t\t\t\t\t\tsliderLayout:\"fullwidth\",\n\t\t\t\t\t\t\t\tvisibilityLevels:\"1240,1024,778,480\",\n\t\t\t\t\t\t\t\tgridwidth:1240,\n\t\t\t\t\t\t\t\tgridheight:775,\n\t\t\t\t\t\t\t\tperspective:600,\n\t\t\t\t\t\t\t\tperspectiveType:\"global\",\n\t\t\t\t\t\t\t\teditorheight:\"775,768,960,720\",\n\t\t\t\t\t\t\t\tresponsiveLevels:\"1240,1024,778,480\",\n\t\t\t\t\t\t\t\tprogressBar:{disableProgressBar:true},\n\t\t\t\t\t\t\t\tnavigation: {\n\t\t\t\t\t\t\t\t\tonHoverStop:false\n\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t\tfallbacks: {\n\t\t\t\t\t\t\t\t\tallowHTML5AutoPlayOnAndroid:true\n\t\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t});\n\t\t\t\t\t\t}\n\t\t\t\t\t\t\n\t\t\t\t\t});\n\t\t\t\t\t} \/\/ End of RevInitScript\n\t\t\t\tvar once_revslider151 = false;\n\t\t\t\tif (document.readyState === \"loading\") {document.addEventListener('readystatechange',function() { if((document.readyState === \"interactive\" || document.readyState === \"complete\") && !once_revslider151 ) { once_revslider151 = true; revinit_revslider151();}});} else {once_revslider151 = true; revinit_revslider151();}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n[\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; css=&#8221;.vc_custom_1663255833505{background-color: #638b8c !important;}&#8221;][vc_column css=&#8221;.vc_custom_1663255079054{border-top-width: -20px !important;border-right-width: 10px !important;border-bottom-width: 20px !important;border-left-width: 20px !important;border-left-color: #638b8c !important;border-left-style: solid !important;border-right-color: #638b8c !important;border-right-style: solid !important;border-top-color: #638b8c !important;border-top-style: solid !important;border-bottom-color: #638b8c !important;border-bottom-style: solid !important;}&#8221;][vc_empty_space][vc_custom_heading text=&#8221;MARKETING VISUAL&#8221; font_container=&#8221;tag:h2|font_size:52px|text_align:left|color:%23ffffff|line_height:1.25&#8243; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1664355283539{border-top-width: -10px !important;border-right-width: 20px !important;border-bottom-width: 20px !important;border-left-width: 20px !important;background-color: #638b8c !important;border-left-color: #638b8c !important;border-left-style: solid !important;border-right-color: #638b8c !important;border-right-style: solid !important;border-top-color: #638b8c !important;border-top-style: solid !important;border-bottom-color: #638b8c !important;border-bottom-style: solid !important;}&#8221;][vc_column width=&#8221;1\/6&#8243; css=&#8221;.vc_custom_1663255079054{border-top-width: -20px !important;border-right-width: 10px !important;border-bottom-width: 20px !important;border-left-width: 20px !important;border-left-color: #638b8c !important;border-left-style: solid !important;border-right-color: #638b8c !important;border-right-style: solid !important;border-top-color: #638b8c !important;border-top-style: solid !important;border-bottom-color: #638b8c !important;border-bottom-style: solid !important;}&#8221;][vc_empty_space][\/vc_column][vc_column width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1664355343973{border-top-width: -20px !important;border-left-width: 20px !important;padding-right: 20px !important;}&#8221;][vc_column_text]\n<p class=\"p2\" style=\"text-align: center;\"><span style=\"color: #ffffff; font-size: 160%;\">En este apartado podr\u00e1s consultar t\u00e1cticas de marketing visual integral tanto en tienda f\u00edsica como en tiendas online. T\u00e9cnicas de presentaciones de producto.<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][vc_empty_space][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1663252868424{background-color: #638b8c !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1663257718766{border-top-width: 20px !important;border-right-width: 10px !important;border-bottom-width: 20px !important;border-left-width: 20px !important;border-left-color: #638b8c !important;border-left-style: solid !important;border-right-color: #638b8c !important;border-right-style: solid !important;border-top-color: #638b8c !important;border-top-style: solid !important;border-bottom-color: #638b8c !important;border-bottom-style: solid !important;}&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;]<div tabindex=\"0\" class=\"ult-new-ib ult-ib-effect-style6  ult-ib-resp  \" data-min-width=\"768\" data-max-width=\"900\" style=\"background:#000000;\" data-opacity=\"0.8\" data-hover-opacity=\"0.8\" ><img decoding=\"async\" class=\"ult-new-ib-img\" style=\"opacity:0.8;\" alt=\"null\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/09\/comercio-fisico-1500x1000-1.jpg\"   \/><div id=\"interactive-banner-wrap-4420\" class=\"ult-new-ib-desc\" style=\"\"><h2 class=\"ult-new-ib-title ult-responsive\"  data-ultimate-target='#interactive-banner-wrap-4420 .ult-new-ib-title'  data-responsive-json-new='{\"font-size\":\"desktop:30px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Montserrat&#039;;font-weight:700;\">COMERCIO F\u00cdSICO<\/h2><div class=\"ult-new-ib-content ult-responsive\"  data-ultimate-target='#interactive-banner-wrap-4420 .ult-new-ib-content'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Montserrat&#039;;font-weight:normal;\"><p>En el comercio f\u00edsico podemos actuar en puntos clave a trav\u00e9s del visual merchandising . Marketing sensorial para crear grandes experiencias de compra.<\/p><\/div><\/div><a class=\"ult-new-ib-link\" href=\"https:\/\/innovacioncomercio.org\/index.php\/marketing-visual-comercio-fisico\/\" title=\"COMERCIO F\u00cdSICO\"  ><\/a><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1663257727689{border-top-width: 20px !important;border-right-width: 10px !important;border-bottom-width: 20px !important;border-left-width: 10px !important;border-left-color: #638b8c !important;border-left-style: solid !important;border-right-color: #638b8c !important;border-right-style: solid !important;border-top-color: #638b8c !important;border-top-style: solid !important;border-bottom-color: #638b8c !important;border-bottom-style: solid !important;}&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;]<div tabindex=\"0\" class=\"ult-new-ib ult-ib-effect-style6  ult-ib-resp  \" data-min-width=\"768\" data-max-width=\"900\" style=\"background:#000000;\" data-opacity=\"0.8\" data-hover-opacity=\"0.8\" ><img decoding=\"async\" class=\"ult-new-ib-img\" style=\"opacity:0.8;\" alt=\"null\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/09\/comercio-online.jpg\"   \/><div id=\"interactive-banner-wrap-5011\" class=\"ult-new-ib-desc\" style=\"\"><h2 class=\"ult-new-ib-title ult-responsive\"  data-ultimate-target='#interactive-banner-wrap-5011 .ult-new-ib-title'  data-responsive-json-new='{\"font-size\":\"desktop:30px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Montserrat&#039;;font-weight:700;\">COMERCIO ONLINE<\/h2><div class=\"ult-new-ib-content ult-responsive\"  data-ultimate-target='#interactive-banner-wrap-5011 .ult-new-ib-content'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Montserrat&#039;;font-weight:normal;\"><p>En el comercio online el visual merchandising nos ayuda a generar una imagen de marca coherente y consistente. Presentaciones de producto online.<\/p><\/div><\/div><a class=\"ult-new-ib-link\" href=\"https:\/\/innovacioncomercio.org\/index.php\/marketing-visual-comercio-online\/\" title=\"MARKETING VISUAL &gt; COMERCIO ONLINE\"  ><\/a><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1663257735061{border-top-width: 20px !important;border-right-width: 20px !important;border-bottom-width: 20px !important;border-left-width: 10px !important;border-left-color: #638b8c !important;border-left-style: solid !important;border-right-color: #638b8c !important;border-right-style: solid !important;border-top-color: #638b8c !important;border-top-style: solid !important;border-bottom-color: #638b8c !important;border-bottom-style: solid !important;}&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;]<div tabindex=\"0\" class=\"ult-new-ib ult-ib-effect-style6  ult-ib-resp  \" data-min-width=\"768\" data-max-width=\"900\" style=\"background:#000000;\" data-opacity=\"0.8\" data-hover-opacity=\"0.8\" ><img decoding=\"async\" class=\"ult-new-ib-img\" style=\"opacity:0.8;\" alt=\"null\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/09\/estudio-punto-de-venta.jpg\"   \/><div id=\"interactive-banner-wrap-5881\" class=\"ult-new-ib-desc\" style=\"\"><h2 class=\"ult-new-ib-title ult-responsive\"  data-ultimate-target='#interactive-banner-wrap-5881 .ult-new-ib-title'  data-responsive-json-new='{\"font-size\":\"desktop:30px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Montserrat&#039;;font-weight:700;\">ESTUDIOS PUNTOS DE VENTA<\/h2><div class=\"ult-new-ib-content ult-responsive\"  data-ultimate-target='#interactive-banner-wrap-5881 .ult-new-ib-content'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Montserrat&#039;;font-weight:normal;\"><p>- An\u00e1lisis. - Neuromarketing. - Datos e informes.<\/p><\/div><\/div><a class=\"ult-new-ib-link\" href=\"https:\/\/innovacioncomercio.org\/index.php\/marketing-visual-estudios-puntos-de-venta\/\" title=\"MARKETING VISUAL &gt; ESTUDIOS PUNTOS DE VENTA\"  ><\/a><\/div>[\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1663252868424{background-color: #638b8c !important;}&#8221;][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;]<div tabindex=\"0\" class=\"ult-new-ib ult-ib-effect-style11  ult-ib-resp  \" data-min-width=\"768\" data-max-width=\"900\" style=\"background:#000000;\" data-opacity=\"0.8\" data-hover-opacity=\"0.8\" ><img decoding=\"async\" class=\"ult-new-ib-img\" style=\"opacity:0.8;\" alt=\"null\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/09\/comercio-fisico-1500x1000-1.jpg\"   \/><div id=\"interactive-banner-wrap-4447\" class=\"ult-new-ib-desc\" style=\"\"><h2 class=\"ult-new-ib-title ult-responsive\"  data-ultimate-target='#interactive-banner-wrap-4447 .ult-new-ib-title'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Montserrat&#039;;font-weight:700;\">COMERCIO F\u00cdSICO<\/h2><\/div><a class=\"ult-new-ib-link\" href=\"https:\/\/innovacioncomercio.org\/index.php\/marketing-visual-comercio-fisico\/\" title=\"COMERCIO F\u00cdSICO\"  ><\/a><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;]<div tabindex=\"0\" class=\"ult-new-ib ult-ib-effect-style11  ult-ib-resp  \" data-min-width=\"768\" data-max-width=\"900\" style=\"background:#000000;\" data-opacity=\"0.8\" data-hover-opacity=\"0.8\" ><img decoding=\"async\" class=\"ult-new-ib-img\" style=\"opacity:0.8;\" alt=\"null\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/09\/comercio-online.jpg\"   \/><div id=\"interactive-banner-wrap-2165\" class=\"ult-new-ib-desc\" style=\"\"><h2 class=\"ult-new-ib-title ult-responsive\"  data-ultimate-target='#interactive-banner-wrap-2165 .ult-new-ib-title'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Montserrat&#039;;font-weight:700;\">COMERCIO ONLINE<\/h2><\/div><a class=\"ult-new-ib-link\" href=\"https:\/\/innovacioncomercio.org\/index.php\/marketing-visual-comercio-online\/\" title=\"MARKETING VISUAL &gt; COMERCIO ONLINE\"  ><\/a><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243; offset=&#8221;vc_hidden-lg vc_hidden-md&#8221;]<div tabindex=\"0\" class=\"ult-new-ib ult-ib-effect-style11  ult-ib-resp  \" data-min-width=\"768\" data-max-width=\"900\" style=\"background:#000000;\" data-opacity=\"0.8\" data-hover-opacity=\"0.8\" ><img decoding=\"async\" class=\"ult-new-ib-img\" style=\"opacity:0.8;\" alt=\"null\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/09\/estudio-punto-de-venta.jpg\"   \/><div id=\"interactive-banner-wrap-5663\" class=\"ult-new-ib-desc\" style=\"\"><h2 class=\"ult-new-ib-title ult-responsive\"  data-ultimate-target='#interactive-banner-wrap-5663 .ult-new-ib-title'  data-responsive-json-new='{\"font-size\":\"desktop:20px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Montserrat&#039;;font-weight:700;\">ESTUDIOS PUNTOS DE VENTA<\/h2><\/div><a class=\"ult-new-ib-link\" href=\"https:\/\/innovacioncomercio.org\/index.php\/marketing-visual-estudios-puntos-de-venta\/\" title=\"MARKETING VISUAL &gt; ESTUDIOS PUNTOS DE VENTA\"  ><\/a><\/div>[\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; 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