{"id":1670,"date":"2021-05-18T10:00:04","date_gmt":"2021-05-18T10:00:04","guid":{"rendered":"https:\/\/innovacioncomercio.org\/?p=1670"},"modified":"2021-05-18T10:10:20","modified_gmt":"2021-05-18T10:10:20","slug":"leroy-merlin","status":"publish","type":"post","link":"https:\/\/innovacioncomercio.org\/index.php\/2021\/05\/18\/leroy-merlin\/","title":{"rendered":"LEROY MERLIN"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_custom_heading text=&#8221;DESCRIPCI\u00d3N&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23638b8c&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]Este proyecto, realizado junto con la\u00a0<a href=\"https:\/\/www.sociograph.es\/\">Consultora de Marketing Science Sociograph<\/a>, tuvo como objetivo estudiar las reacciones que la campa\u00f1a de Navidad, de la tienda Leroy Merl\u00edn en Valladolid, provocaba en los consumidores.[\/vc_column_text][vc_tta_accordion active_section=&#8221;10&#8243; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;OBJETIVOS&#8221; tab_id=&#8221;1621331622197-e00e2709-c508&#8243;][vc_column_text]\n<ul>\n<li>Analizar la reacci\u00f3n no consciente (atenci\u00f3n y emoci\u00f3n) de los consumidores en la tienda.<\/li>\n<li>Conocer qu\u00e9 elementos llaman m\u00e1s la atenci\u00f3n en la secci\u00f3n de Navidad de la tienda.<\/li>\n<li>Conocer qu\u00e9 elementos llaman m\u00e1s la atenci\u00f3n en la secci\u00f3n Sanitario de la tienda.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;METODOLOG\u00cdA&#8221; tab_id=&#8221;1621331622223-583d91a0-77a3&#8243;][vc_column_text]<strong>Medici\u00f3n Electrod\u00e9rmica: Sociograph\u00ae<\/strong><\/p>\n<p>Esta tecnolog\u00eda analiza el impacto emocional que provocan los anuncios publicitarios en los individuos. Permite obtener datos objetivos (eliminando los datos individuales y subjetivos) y representativos.<\/p>\n<p><strong>Cuestionarios<\/strong><\/p>\n<p>Consiste en una serie de preguntas para obtener informaci\u00f3n de los individuos.<\/p>\n<p>A trav\u00e9s de ellos se puede conocer la publicidad que los individuos recuerdan de la marca y compararla con el recuerdo de marcas competidoras.[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;ACCIONES&#8221; tab_id=&#8221;1621331707882-3b983c27-093a&#8221;][vc_column_text]\n<ul>\n<li>Investigaci\u00f3n del funcionamiento de los diversos elementos de publicidad interna.<\/li>\n<li>An\u00e1lisis de la eficacia del merchandising de la gran superficie comercial, Leroy Merl\u00edn.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_tta_section][vc_tta_section title=&#8221;RESULTADOS&#8221; tab_id=&#8221;1621331722776-62f1b131-7e70&#8243;][vc_column_text]\n<ul>\n<li>Identificaci\u00f3n de los elementos de publicidad interna m\u00e1s efectivos para la empresa.<\/li>\n<li>Identificaci\u00f3n y recomendaci\u00f3n de la estrategia de merchandising m\u00e1s aconsejable para Leroy Merl\u00edn.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_tta_section][\/vc_tta_accordion][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_custom_heading text=&#8221;DESCRIPCI\u00d3N&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23638b8c&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]Este proyecto, realizado junto con la\u00a0Consultora de Marketing Science Sociograph, tuvo como objetivo estudiar las reacciones que la campa\u00f1a de Navidad, de la tienda Leroy Merl\u00edn en Valladolid, provocaba en los consumidores.[\/vc_column_text][vc_tta_accordion active_section=&#8221;10&#8243; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;OBJETIVOS&#8221; tab_id=&#8221;1621331622197-e00e2709-c508&#8243;][vc_column_text] Analizar la reacci\u00f3n no consciente (atenci\u00f3n y emoci\u00f3n) de los consumidores en la tienda. Conocer qu\u00e9<\/p>\n","protected":false},"author":1,"featured_media":1171,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"content-type":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-proyectos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>LEROY MERLIN - INNOVACION COMERCIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovacioncomercio.org\/index.php\/2021\/05\/18\/leroy-merlin\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LEROY MERLIN\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_custom_heading text=&#8221;DESCRIPCI\u00d3N&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23638b8c&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]Este proyecto, realizado junto con la\u00a0Consultora de Marketing Science Sociograph, tuvo como objetivo estudiar las reacciones que la campa\u00f1a de Navidad, de la tienda Leroy Merl\u00edn en Valladolid, provocaba en los consumidores.[\/vc_column_text][vc_tta_accordion active_section=&#8221;10&#8243; collapsible_all=&#8221;true&#8221;][vc_tta_section title=&#8221;OBJETIVOS&#8221; tab_id=&#8221;1621331622197-e00e2709-c508&#8243;][vc_column_text] Analizar la reacci\u00f3n no consciente (atenci\u00f3n y emoci\u00f3n) de los consumidores en la tienda. 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