{"id":1694,"date":"2021-05-31T07:00:34","date_gmt":"2021-05-31T07:00:34","guid":{"rendered":"https:\/\/innovacioncomercio.org\/?p=1694"},"modified":"2022-05-24T21:47:40","modified_gmt":"2022-05-24T21:47:40","slug":"la-directora-academica-de-la-catedra-habla-acerca-de-la-innovacion-en-el-sector-comercio","status":"publish","type":"post","link":"https:\/\/innovacioncomercio.org\/index.php\/2021\/05\/31\/la-directora-academica-de-la-catedra-habla-acerca-de-la-innovacion-en-el-sector-comercio\/","title":{"rendered":"La Directora Acad\u00e9mica de la C\u00e1tedra habla acerca de la innovaci\u00f3n en el sector comercio."},"content":{"rendered":"
[vc_row][vc_column][vc_column_text]La Directora Acad\u00e9mica de la C\u00e1tedra de Innovaci\u00f3n para el Comercio, Marta Ingelmo, acudi\u00f3 el martes d\u00eda 25 de mayo, a Castilla y Le\u00f3n Televisi\u00f3n para hablar acerca de la importancia de apoyar la innovaci\u00f3n en el comercio y de c\u00f3mo la C\u00e1tedra impulsa al sector en este sentido.
\n
\nLas tres conclusiones clave que se obtienen de la conversaci\u00f3n entre Marta Ingelmo y la entrevistadora, Estefan\u00eda Ure\u00f1a, son:<\/p>\n
    \n
  1. Es fundamental invertir en innovaci\u00f3n en el sector comercio.<\/li>\n
  2. El peque\u00f1o comercio debe potenciar sus puntos fuertes para competir con el gran comercio.<\/li>\n
  3. Las principales ventajas del comercio minorista son la diferenciaci\u00f3n y la cercan\u00eda con el cliente.<\/li>\n<\/ol>\n

    En cuanto a la raz\u00f3n de ser de la C\u00e1tedra, Marta Ingelmo apunt\u00f3 que: \u201cNuestro objetivo fundamental es ser una red de encuentro donde reunir a todos aquellos con ganas y af\u00e1n por mejorar, por innovar y por avanzar en el mundo del comercio.\u201d<\/p>\n

    Por ello, la Red C\u00e1tedra cuenta con miembros benefactores como La Junta de Castilla y Le\u00f3n,\u00a0Sociograph Marketing Science, la Consultor\u00eda Proyecta y la Asociaci\u00f3n Certamen Empresario del A\u00f1o de la Universidad de Valladolid. Tambi\u00e9n, entre los miembros consejeros de la Red se encuentran asociaciones de comerciantes como FECOSVA y AVADECO y, como miembros de n\u00famero cuentan con peque\u00f1os comercios que se han unido recientemente para apoyar los proyectos de la C\u00e1tedra y conseguir impulsar el comercio y su innovaci\u00f3n gracias a esta comunidad de empresarios, expertos, particulares y minoristas.<\/p>\n

    Al final de la entrevista, Marta Ingelmo, anim\u00f3 a formar parte de la Red C\u00e1tedra a todas las asociaciones empresariales y comerciantes de Castilla y Le\u00f3n.<\/p>\n

    Para ver la entrevista completa pinche en el siguiente enlace:\u00a0https:\/\/www.cyltv.es\/videoSH\/0ffbe72e-fb0f-475b-a88c-af030c60310d\/Valor-anadido–Programa-48<\/a>[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_column_text]La Directora Acad\u00e9mica de la C\u00e1tedra de Innovaci\u00f3n para el Comercio, Marta Ingelmo, acudi\u00f3 el martes d\u00eda 25 de mayo, a Castilla y Le\u00f3n Televisi\u00f3n para hablar acerca de la importancia de apoyar la innovaci\u00f3n en el comercio y de c\u00f3mo la C\u00e1tedra impulsa al sector en este sentido.<\/p>\n","protected":false},"author":1,"featured_media":1696,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"content-type":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nLa Directora Acad\u00e9mica de la C\u00e1tedra habla acerca de la innovaci\u00f3n en el sector comercio. - 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