{"id":1750,"date":"2021-07-05T07:00:36","date_gmt":"2021-07-05T07:00:36","guid":{"rendered":"https:\/\/innovacioncomercio.org\/?p=1750"},"modified":"2021-07-02T11:26:15","modified_gmt":"2021-07-02T11:26:15","slug":"la-digitalizacion-clave-para-impulsar-el-comercio-minorista","status":"publish","type":"post","link":"https:\/\/innovacioncomercio.org\/index.php\/2021\/07\/05\/la-digitalizacion-clave-para-impulsar-el-comercio-minorista\/","title":{"rendered":"La digitalizaci\u00f3n, clave para impulsar el comercio minorista"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text]La digitalizaci\u00f3n del peque\u00f1o comercio es un proceso cada vez m\u00e1s necesario para asegurar su supervivencia. Urge concienciar al sector acerca de los beneficios que esto aporta, siendo una gran oportunidad para fomentar el crecimiento de los negocios, m\u00e1s a\u00fan tras la pandemia del covid-19 que ha afectado mayormente a las tiendas f\u00edsicas y al comercio minorista, en general.<\/p>\n

Hay que formar parte del cambio y es cada vez m\u00e1s necesario introducir las nuevas tecnolog\u00edas como herramientas que fortalezcan la actividad comercial.<\/p>\n

El camino para la digitalizaci\u00f3n de un comercio es largo y requiere de una inversi\u00f3n en cuanto a tiempo y recursos. En muchos casos, los peque\u00f1os comercios son reacios a llevar a cabo una transformaci\u00f3n digital de su negocio, ya sea por la falta de conocimiento acerca de los beneficios que aporta o la falta de recursos para afrontar la inversi\u00f3n que supone.<\/p>\n

Por ello, es importante que existan espacios donde se ofrezca un asesoramiento y apoyo a la digitalizaci\u00f3n destinado a facilitar y acompa\u00f1ar a los comercios en este proceso. Para este fin se cre\u00f3 la C\u00e1tedra de Innovaci\u00f3n para el Comercio, para formar una red de contactos del sector entre los que apoyar las distintas actividades e iniciativas para adaptar a los comercios a las nuevas tendencias.<\/p>\n

En la C\u00e1tedra son todos son bienvenidos, tanto comercios que busquen apoyo en su actividad como empresas, instituciones y personas vinculadas al sector que quieran ofrecer y aportar soluciones a los cambios del entorno que afectan directamente al peque\u00f1o comercio.<\/p>\n

Uni\u00e9ndote a la Red C\u00e1tedra<\/a> ayudas a tu comercio y al sector, en general, en esta labor por innovar y prosperar en un contexto de continuo cambio y dinamismo.<\/p>\n

Forma parte de la Red.\u00a0#TodaAyudaSuma\u00a0#JuntosSomosM\u00e1s[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_column_text]La digitalizaci\u00f3n del peque\u00f1o comercio es un proceso cada vez m\u00e1s necesario para asegurar su supervivencia. Urge concienciar al sector acerca de los beneficios que esto aporta, siendo una gran oportunidad para fomentar el crecimiento de los negocios, m\u00e1s a\u00fan tras la pandemia del covid-19 que ha afectado mayormente a las tiendas f\u00edsicas y al<\/p>\n","protected":false},"author":1,"featured_media":1751,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"content-type":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-1750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nLa digitalizaci\u00f3n, clave para impulsar el comercio minorista - INNOVACION COMERCIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovacioncomercio.org\/index.php\/2021\/07\/05\/la-digitalizacion-clave-para-impulsar-el-comercio-minorista\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La digitalizaci\u00f3n, clave para impulsar el comercio minorista\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]La digitalizaci\u00f3n del peque\u00f1o comercio es un proceso cada vez m\u00e1s necesario para asegurar su supervivencia. 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