{"id":2922,"date":"2022-12-20T08:00:19","date_gmt":"2022-12-20T08:00:19","guid":{"rendered":"https:\/\/innovacioncomercio.org\/?p=2922"},"modified":"2022-12-13T12:10:51","modified_gmt":"2022-12-13T12:10:51","slug":"rebajas-tienes-un-plan-original","status":"publish","type":"post","link":"https:\/\/innovacioncomercio.org\/index.php\/2022\/12\/20\/rebajas-tienes-un-plan-original\/","title":{"rendered":"Rebajas, \u00bftienes un plan original?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]En rebajas es fundamental destacar visualmente, pero todos sabemos lo complejo que esto es en un mundo sobre-estimulado.<\/p>\n<p>Hay dos cuestiones que ayudan mucho a las marcas en la tarea de \u201cresaltar en rebajas\u201d:<\/p>\n<ul>\n<li><strong>Un buen plan de visual merchandising.<\/strong><\/li>\n<li><strong>Originalidad.<\/strong><\/li>\n<\/ul>\n<p>Las Rebajas son periodos comerciales concretos que requieren de un plan de visual merchandising completo con el objetivo de captar la atenci\u00f3n de los consumidores y comunicar eficazmente nuestro plan comercial.<\/p>\n<p>Dentro de nuestro plan de visual merchandising para rebajas debemos contemplar:<\/p>\n<ul>\n<li><strong>Estrategia de presentaci\u00f3n de producto.<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">En este apartado tendremos en cuenta c\u00f3mo vamos a presentar los productos en tienda f\u00edsica, tienda online y redes sociales.<\/p>\n<p style=\"padding-left: 40px;\">Desarrollo de escaparates on-off.<\/p>\n<p style=\"padding-left: 40px;\">Qu\u00e9 tipo de layout vamos a crear en tienda f\u00edsica.<\/p>\n<p style=\"padding-left: 40px;\">Qu\u00e9 tipo de rotaci\u00f3n de producto ejecutaremos y con qu\u00e9 frecuencia.<\/p>\n<p style=\"padding-left: 40px;\">Tener datos y gran capacidad de reacci\u00f3n para manejar los puntos m\u00e1s calientes de la tienda f\u00edsica respecto al stock y ventas de los productos.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Estrategia de comunicaci\u00f3n.<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">En este apartado veremos todos los elementos de comunicaci\u00f3n.<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Etiquetas<\/li>\n<li>Carteler\u00eda interior de tienda<\/li>\n<li>Gr\u00e1ficos escaparates<\/li>\n<li>V\u00eddeos<\/li>\n<li>Gr\u00e1ficos \u2013 fotos<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>Estrategia datos.<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\">Apartado muy importante para conseguir optimizar las ventas al m\u00e1ximo y concluir con una campa\u00f1a exitosa.<\/p>\n<p style=\"padding-left: 40px;\">Lo ideal es ir analizando en periodos cortos de tiempo y as\u00ed adaptar, casi a tiempo real, los recursos que disponemos en dirigir las ventas a los productos que m\u00e1s nos interese potenciar visualmente.<\/p>\n<p>&nbsp;<\/p>\n<p>La originalidad aplicada en la estrategia de comunicaci\u00f3n nos ayudar\u00e1 a destacar desde la diferenciaci\u00f3n. Ser originales tambi\u00e9n se refiere a \u201cmantener la esencia de la marca\u201d y, a trav\u00e9s de su personalidad, poder comunicar eficazmente. Ser originales tambi\u00e9n se refiere a mantener el discurso en el tiempo de manera que la consistencia de la marca resulte beneficiada.<\/p>\n<p>Os dejamos unos ejemplos de implantaci\u00f3n de rebajas en escaparates muy originales. Vamos a dar una vuelta por el mundo, \u00bfa que no te dejan indiferente?<\/p>\n[\/vc_column_text]<div id=\"mpc_grid_images-336a1feb7b8c464\" class=\"mpc-grid-images mpc-init mpc-effect--none  mpc-overlay--fade\"  data-grid-cols=\"3\" data-align=\"middle-center\"><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"847\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/12\/rebajas-en-el-comercio-original-1.jpg\" class=\"mpc-transition attachment-full\" alt=\"\" title=\"rebajas en el comercio - original (1)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/12\/rebajas-en-el-comercio-original-1.jpg 564w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/12\/rebajas-en-el-comercio-original-1-200x300.jpg 200w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><div class=\"mpc-item-overlay mpc-transition\"><div 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300w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><div class=\"mpc-item-overlay mpc-transition\"><div class=\"mpc-overlay--vertical-wrap\"><div class=\"mpc-overlay--vertical\"><a href=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/12\/rebajas-en-el-comercio-original-2.jpg\" rel=\"mpc[mpc_grid_images-336a1feb7b8c464]\" class=\"mpc-icon-anchor mpc-magnific-popup\"><i class=\"mpc-item-overlay__icon mpc-type--lightbox mi mi-crop_free mpc-icon--icon\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"752\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/12\/rebajas-en-el-comercio-original-3.jpg\" class=\"mpc-transition attachment-full\" alt=\"\" title=\"rebajas en el comercio - original (3)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/12\/rebajas-en-el-comercio-original-3.jpg 564w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/12\/rebajas-en-el-comercio-original-3-225x300.jpg 225w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><div class=\"mpc-item-overlay mpc-transition\"><div class=\"mpc-overlay--vertical-wrap\"><div class=\"mpc-overlay--vertical\"><a href=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/12\/rebajas-en-el-comercio-original-3.jpg\" rel=\"mpc[mpc_grid_images-336a1feb7b8c464]\" class=\"mpc-icon-anchor mpc-magnific-popup\"><i class=\"mpc-item-overlay__icon mpc-type--lightbox mi mi-crop_free mpc-icon--icon\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"752\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/12\/rebajas-en-el-comercio-original-4.jpg\" class=\"mpc-transition attachment-full\" alt=\"\" title=\"rebajas en el comercio - original (4)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/12\/rebajas-en-el-comercio-original-4.jpg 564w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/12\/rebajas-en-el-comercio-original-4-225x300.jpg 225w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><div class=\"mpc-item-overlay mpc-transition\"><div class=\"mpc-overlay--vertical-wrap\"><div class=\"mpc-overlay--vertical\"><a href=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/12\/rebajas-en-el-comercio-original-4.jpg\" rel=\"mpc[mpc_grid_images-336a1feb7b8c464]\" class=\"mpc-icon-anchor mpc-magnific-popup\"><i class=\"mpc-item-overlay__icon mpc-type--lightbox mi mi-crop_free mpc-icon--icon\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"690\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/12\/rebajas-en-el-comercio-original-5.jpg\" class=\"mpc-transition attachment-full\" alt=\"\" title=\"rebajas en el comercio - original (5)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/12\/rebajas-en-el-comercio-original-5.jpg 564w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/12\/rebajas-en-el-comercio-original-5-245x300.jpg 245w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><div class=\"mpc-item-overlay mpc-transition\"><div class=\"mpc-overlay--vertical-wrap\"><div class=\"mpc-overlay--vertical\"><a href=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2022\/12\/rebajas-en-el-comercio-original-5.jpg\" rel=\"mpc[mpc_grid_images-336a1feb7b8c464]\" class=\"mpc-icon-anchor mpc-magnific-popup\"><i class=\"mpc-item-overlay__icon mpc-type--lightbox mi mi-crop_free mpc-icon--icon\"><\/i><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" 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