{"id":3136,"date":"2023-02-06T06:00:54","date_gmt":"2023-02-06T06:00:54","guid":{"rendered":"https:\/\/innovacioncomercio.org\/?p=3136"},"modified":"2023-02-05T15:15:47","modified_gmt":"2023-02-05T15:15:47","slug":"la-catedra-pone-en-marcha-un-nuevo-proyecto-de-investigacion-para-reactivar-el-comercio-minorista","status":"publish","type":"post","link":"https:\/\/innovacioncomercio.org\/index.php\/2023\/02\/06\/la-catedra-pone-en-marcha-un-nuevo-proyecto-de-investigacion-para-reactivar-el-comercio-minorista\/","title":{"rendered":"La C\u00e1tedra pone en marcha un nuevo proyecto de investigaci\u00f3n para  reactivar el comercio minorista"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]El contexto actual en el que vivimos deja cada vez m\u00e1s claro que los comercios necesitan dotarse de herramientas que les permita adaptarse a los constantes cambios del mercado. De esta manera, podr\u00e1n reaccionar de manera r\u00e1pida y eficaz a las necesidades cambiantes de los consumidores y las exigencias del sector en el que operan.<br \/>\nLa C\u00e1tedra de Innovaci\u00f3n para el Comercio busca solventar la creciente necesidad de informaci\u00f3n que afrontan los comercios y, apostando por la digitalizaci\u00f3n, ha puesto en marcha el proyecto Plataforma Experiencia-Cliente de la mano de la Junta de Castilla y Le\u00f3n.<br \/>\nEsta plataforma permite a los comercios minoristas introducir nuevas herramientas tecnol\u00f3gicas en el desarrollo de su actividad de tal forma que, a trav\u00e9s de la recogida y an\u00e1lisis de datos, estos puedan conocer cu\u00e1les son las variables que condicionan la actividad comercial en su territorio y puedan aplicar, as\u00ed, estrategias que mejoren la experiencia de compra del cliente y fortalezcan sus ventas.<br \/>\nCon este proyecto, la C\u00e1tedra pretende crear una fuente de informaci\u00f3n que permita identificar aquellas medidas necesarias para reactivar el comercio y ofrecer soluciones a los problemas detectados.<br \/>\nPara conocer m\u00e1s acerca de este y otros proyectos que lleva a cabo la C\u00e1tedra <a href=\"https:\/\/innovacioncomercio.org\/index.php\/proyectos\/\">pinche aqu\u00ed<\/a>.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;]<div id=\"mpc_grid_images-896a9d72b2c5ace\" class=\"mpc-grid-images mpc-init mpc-effect--none  mpc-overlay--slide-up\"  data-grid-cols=\"1\" data-align=\"middle-center\"><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"583\" height=\"389\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/02\/proyecto-de-investigacion.jpg\" class=\"mpc-transition attachment-large\" alt=\"\" title=\"proyecto de investigacion\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/02\/proyecto-de-investigacion.jpg 583w, 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             <\/form>\n                        <\/div>[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]El contexto actual en el que vivimos deja cada vez m\u00e1s claro que los comercios necesitan dotarse de herramientas que les permita adaptarse a los constantes cambios del mercado. 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