{"id":3143,"date":"2023-01-31T19:15:37","date_gmt":"2023-01-31T19:15:37","guid":{"rendered":"https:\/\/innovacioncomercio.org\/?p=3143"},"modified":"2023-01-31T19:15:37","modified_gmt":"2023-01-31T19:15:37","slug":"plataforma-experiencia-cliente","status":"publish","type":"post","link":"https:\/\/innovacioncomercio.org\/index.php\/2023\/01\/31\/plataforma-experiencia-cliente\/","title":{"rendered":"PLATAFORMA EXPERIENCIA-CLIENTE"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_custom_heading text=&#8221;DESCRIPCI\u00d3N&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23638b8c&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]\n<p align=\"justify\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">La plataforma experiencia-cliente es un proyecto de investigaci\u00f3n desarrollado por la C\u00e1tedra de Innovaci\u00f3n para el Comercio, con el objetivo de dar respuesta a la creciente necesidad de los comercios minoristas, de disponer de informaci\u00f3n r\u00e1pida y eficaz acerca de las variables que determinan la actividad comercial en el territorio.<\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Esta herramienta tecnol\u00f3gica facilita la obtenci\u00f3n e interpretaci\u00f3n de datos que permiten aportar soluciones adaptadas a las necesidades espec\u00edficas de cada comercio. El proyecto est\u00e1 financiado por la Junta de Castilla y Le\u00f3n, como miembro benefactor de la C\u00e1tedra. <\/span><\/span><\/p>\n<p align=\"justify\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">OBJETIVOS<\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Identificaci\u00f3n y an\u00e1lisis de variables relevantes para el comercio.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Implementaci\u00f3n de nuevas tecnolog\u00edas en el \u00e1mbito comercial.<\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">METODOLOG\u00cdA<\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Anal\u00edtica de conteo: c\u00e1maras localizadas en las calles comerciales que proporcionan datos acerca del n\u00famero de viandantes por mes, d\u00eda y hora.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">TPV: sistema que permite gestionar las operaciones de venta en el establecimiento comercial. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Meteorolog\u00eda: permite conocer el efecto del clima y las precipitaciones en el comportamiento de compra.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Encuesta aut\u00f3noma por Tablet: obtenci\u00f3n de informaci\u00f3n correspondiente al perfil de consumidor. <\/span><\/span><\/p>\n<\/li>\n<\/ul>\n<p align=\"justify\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">RESULTADOS<\/span><\/span><\/p>\n<ul>\n<li>\n<p align=\"justify\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Identificaci\u00f3n de las necesidades de los comercios.<\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Identificaci\u00f3n de las medidas a implementar para potenciar la actividad comercial. <\/span><\/span><\/p>\n<\/li>\n<li>\n<p align=\"justify\"><span style=\"font-family: Arial, serif;\"><span style=\"font-size: medium;\">Creaci\u00f3n de soluciones adaptadas a las necesidades espec\u00edficas de cada comercio en el que se aplique. <\/span><\/span><\/p>\n<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_custom_heading text=&#8221;DESCRIPCI\u00d3N&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23638b8c&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text] La plataforma experiencia-cliente es un proyecto de investigaci\u00f3n desarrollado por la C\u00e1tedra de Innovaci\u00f3n para el Comercio, con el objetivo de dar respuesta a la creciente necesidad de los comercios minoristas, de disponer de informaci\u00f3n r\u00e1pida y eficaz acerca de las variables que determinan la actividad comercial en el territorio. Esta<\/p>\n","protected":false},"author":1,"featured_media":2149,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"content-type":"","footnotes":""},"categories":[8,7],"tags":[],"class_list":["post-3143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-en-marcha","category-proyectos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>PLATAFORMA EXPERIENCIA-CLIENTE - INNOVACION COMERCIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovacioncomercio.org\/index.php\/2023\/01\/31\/plataforma-experiencia-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PLATAFORMA EXPERIENCIA-CLIENTE\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_custom_heading text=&#8221;DESCRIPCI\u00d3N&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23638b8c&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text] La plataforma experiencia-cliente es un proyecto de investigaci\u00f3n desarrollado por la C\u00e1tedra de Innovaci\u00f3n para el Comercio, con el objetivo de dar respuesta a la creciente necesidad de los comercios minoristas, de disponer de informaci\u00f3n r\u00e1pida y eficaz acerca de las variables que determinan la actividad comercial en el territorio. 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