{"id":3248,"date":"2023-03-01T06:00:11","date_gmt":"2023-03-01T06:00:11","guid":{"rendered":"https:\/\/innovacioncomercio.org\/?p=3248"},"modified":"2023-02-21T20:10:13","modified_gmt":"2023-02-21T20:10:13","slug":"mesas-para-vender-mas-mobiliario-retail","status":"publish","type":"post","link":"https:\/\/innovacioncomercio.org\/index.php\/2023\/03\/01\/mesas-para-vender-mas-mobiliario-retail\/","title":{"rendered":"Mesas para vender m\u00e1s \u2013 mobiliario retail"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row][vc_column width=&#8221;1\/2&#8243;][vc_column_text]El mobiliario de una tienda es mucho m\u00e1s que un conjunto de \u201cmuebles bonitos\u201d, realmente son un batall\u00f3n de vendedores silenciosos con jornada continua de 24\/7.[\/vc_column_text][vc_column_text]El mobiliario de una tienda debe de cumplir con ciertos requisitos para que su funci\u00f3n estrat\u00e9gica se cumpla:<\/p>\n<p>\u2022 Capacidad de modificaci\u00f3n para mantener la tienda viva.<br \/>\n\u2022 Dise\u00f1o adaptado a la colecci\u00f3n de la marca.<br \/>\n\u2022 Capacidad de implantar las estrategias de producto.<br \/>\n\u2022 Muebles de centro de tienda m\u00f3viles y con capacidad de generar nuevos ejes de circulaci\u00f3n.<br \/>\n\u2022 Conjunto final alineado con la imagen de marca.<\/p>\n<p>Dentro del mobiliario de centro de tienda, las mesas son recursos magn\u00edficos donde poder provocar un acercamiento entre productos destacados y el cliente.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3249&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;3250&#8243; img_size=&#8221;FULL&#8221; alignment=&#8221;center&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]Las mesas en las tiendas permiten f\u00e1cilmente variar los ejes de circulaci\u00f3n de los clientes. Son un elemento prioritario para dirigir la venta y la experiencia de compra.\u00a0Nos ayudan a dividir secciones, a realizar zonas m\u00e1s importantes visualmente, a exponer el producto con f\u00e1cil acceso para el consumidor, a destacar y rotar productos\u2026<br \/>\nPor todo esto, las mesas bien trabajadas e integradas en un plan de visual merchandising, ayudan mucho a vender m\u00e1s y mejor.<br \/>\nNo podemos olvidar el papel de la iluminaci\u00f3n para conseguir que estas mesas puedan destacar al m\u00e1ximo. Lo ideal es una iluminaci\u00f3n con acentos que nos ayude a resaltar el producto que exhibe. La luz tambi\u00e9n determina la atm\u00f3sfera y convierte as\u00ed la compra en una experiencia perdurable. Se manifiesta de forma tendedora despertando emociones en torno al producto.<br \/>\nIncluye las mesas en tu plan de visual merchandising como herramientas potentes de comunicaci\u00f3n y venta.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]<div id=\"mpc_grid_images-496a9530773b204\" class=\"mpc-grid-images mpc-init mpc-effect--none \"  data-grid-cols=\"3\"><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"474\" height=\"632\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/02\/mesas-exposicion-mobiliario-retail-2.jpg\" class=\"mpc-transition attachment-large\" alt=\"\" title=\"mesas exposici\u00f3n - mobiliario retail (2)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/02\/mesas-exposicion-mobiliario-retail-2.jpg 474w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/02\/mesas-exposicion-mobiliario-retail-2-225x300.jpg 225w\" 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https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/02\/mesas-exposicion-mobiliario-retail-7.jpg 736w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"752\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/02\/mesas-exposicion-mobiliario-retail-9.jpg\" class=\"mpc-transition attachment-large\" alt=\"\" title=\"mesas exposici\u00f3n - mobiliario retail (9)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/02\/mesas-exposicion-mobiliario-retail-9.jpg 564w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/02\/mesas-exposicion-mobiliario-retail-9-225x300.jpg 225w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"564\" 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