{"id":3320,"date":"2023-04-01T05:15:05","date_gmt":"2023-04-01T05:15:05","guid":{"rendered":"https:\/\/innovacioncomercio.org\/?p=3320"},"modified":"2023-03-18T07:38:33","modified_gmt":"2023-03-18T07:38:33","slug":"psicologia-del-color-en-el-comercio-electronico","status":"publish","type":"post","link":"https:\/\/innovacioncomercio.org\/index.php\/2023\/04\/01\/psicologia-del-color-en-el-comercio-electronico\/","title":{"rendered":"Psicolog\u00eda del color en el comercio electr\u00f3nico"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]\u00bfSab\u00edas que el uso correcto de los colores puede tener un impacto en tus ventas? La raz\u00f3n de esto son los patrones psicol\u00f3gicos de color que puedes aprovechar. Nuestros expertos en dise\u00f1o te dar\u00e1n valiosos consejos sobre la combinaci\u00f3n correcta de colores y te mostrar\u00e1n c\u00f3mo utilizarlos para tu empresa, tus productos y tu tienda online.<\/p>\n<p>\u00bfC\u00f3mo funcionan los colores?<\/p>\n<p>Para entender c\u00f3mo los colores influyen en nuestro comportamiento de compra, primero demos un paso atr\u00e1s.<\/p>\n<p>Por la teor\u00eda del color, sabemos que los colores se dividen en primarios, secundarios y terciarios. Esto se puede ver especialmente bien en la rueda de color de Itten.[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;3321&#8243; img_size=&#8221;300&#215;150&#8243; alignment=&#8221;center&#8221;][vc_empty_space][vc_column_text]Los colores primarios son colores originales y no est\u00e1n mezclados. Los colores secundarios se crean mezclando dos colores primarios (por ejemplo: amarillo + azul = verde). Esto, a su vez, da lugar a colores terciarios en el proceso de mezcla posterior, es decir, a colores turbios de los colores secundarios (por ejemplo, el marr\u00f3n).<\/p>\n<p>Lo que asociamos con los colores est\u00e1 profundamente anclado en nuestra conciencia. Las razones para ello son los patrones sociales, los antecedentes culturales y los gustos personales. Ciertos colores afectan incluso al comportamiento y las emociones de una persona. Suelen ser los colores primarios y secundarios, ya que son los que m\u00e1s aparecen en nuestro entorno.<\/p>\n<h3>El l\u00e9xico del color para el marketing dirigido: c\u00f3mo influyen los colores en nuestro comportamiento de compra<\/h3>\n<p>Los colores de la marca nos acompa\u00f1an todos los d\u00edas. Piensa en Apple, MediaMarkt o Nivea. Cada marca tiene su propio esquema de colores que apoya el significado de la empresa. Esto, a su vez, aumenta el reconocimiento de la marca, seg\u00fan un estudio de\u00a0<a href=\"https:\/\/neilpatel.com\/blog\/color-psychology\/?wide=1\" target=\"_blank\" rel=\"noopener\">Kissmetrics<\/a>.[\/vc_column_text][vc_single_image image=&#8221;3323&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column][\/vc_row][vc_row][vc_column]<span id=\"creative-link-wrap-9823\" class=\"ult_main_cl ult-adjust-bottom-margin  \" >\n\t \t\t\t<span class=\"ult_cl_link_2  ult_crlink\" >\n\t\t\t\t\t<a  data-ultimate-target='#creative-link-wrap-9823 .ult_colorlink'  data-responsive-json-new='{\"font-size\":\"desktop:30px;\",\"line-height\":\"\"}'  href=\"https:\/\/blog.epages.com\/es\/psicologia-del-color-en-el-comercio-electronico-como-utilizar-los-colores-con-habilidad-para-tu-tienda-online\/\" target=\"_blank\" rel=\"noopener\"  class=\"ult_colorlink ult-responsive \" style=\"font-weight:bold; \"  data-textcolor=\"#ff9166\" data-texthover=\"#300c00\"data-bgcolor=\"#300c00\"data-bghover=\"#ff9166\"data-style=\"Style_2\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t<span data-hover=\"Psicolog\u00eda del color en el comercio electr\u00f3nico: c\u00f3mo utilizar los colores con habilidad para tu tienda online | ePages Blog\" style=\"color:#ff9166;;background:#300c00;;\" class=\"ult_btn10_span   \">Psicolog\u00eda del color en el comercio electr\u00f3nico: c\u00f3mo utilizar los colores con habilidad para tu tienda online | ePages Blog<\/span>\n\t\t\t\t\t\t\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t<\/span>[\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Ap\u00fantate a nuestra newsletter semanal.&#8221; 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<\/script>[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_column_text]\u00bfSab\u00edas que el uso correcto de los colores puede tener un impacto en tus ventas? La raz\u00f3n de esto son los patrones psicol\u00f3gicos de color que puedes aprovechar. Nuestros expertos en dise\u00f1o te dar\u00e1n valiosos consejos sobre la combinaci\u00f3n correcta de colores y te mostrar\u00e1n c\u00f3mo utilizarlos para tu empresa, tus productos y tu tienda<\/p>\n","protected":false},"author":1,"featured_media":3323,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"content-type":"","footnotes":""},"categories":[14,12],"tags":[],"class_list":["post-3320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-online","category-marketing-visual"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Psicolog\u00eda del color en el comercio electr\u00f3nico - INNOVACION COMERCIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovacioncomercio.org\/index.php\/2023\/04\/01\/psicologia-del-color-en-el-comercio-electronico\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Psicolog\u00eda del color en el comercio electr\u00f3nico\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]\u00bfSab\u00edas que el uso correcto de los colores puede tener un impacto en tus ventas? La raz\u00f3n de esto son los patrones psicol\u00f3gicos de color que puedes aprovechar. Nuestros expertos en dise\u00f1o te dar\u00e1n valiosos consejos sobre la combinaci\u00f3n correcta de colores y te mostrar\u00e1n c\u00f3mo utilizarlos para tu empresa, tus productos y tu tienda\" \/>\n<meta property=\"og:url\" content=\"https:\/\/innovacioncomercio.org\/index.php\/2023\/04\/01\/psicologia-del-color-en-el-comercio-electronico\/\" \/>\n<meta property=\"og:site_name\" content=\"INNOVACION COMERCIO\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-01T05:15:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/03\/paleta-de-color-en-el-comercio-electronico.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin@innovacioncomercio.org\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin@innovacioncomercio.org\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/innovacioncomercio.org\\\/index.php\\\/2023\\\/04\\\/01\\\/psicologia-del-color-en-el-comercio-electronico\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/innovacioncomercio.org\\\/index.php\\\/2023\\\/04\\\/01\\\/psicologia-del-color-en-el-comercio-electronico\\\/\"},\"author\":{\"name\":\"admin@innovacioncomercio.org\",\"@id\":\"https:\\\/\\\/innovacioncomercio.org\\\/#\\\/schema\\\/person\\\/6d92bb28a9c893f0f2be4434f32f554b\"},\"headline\":\"Psicolog\u00eda del color en el comercio electr\u00f3nico\",\"datePublished\":\"2023-04-01T05:15:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/innovacioncomercio.org\\\/index.php\\\/2023\\\/04\\\/01\\\/psicologia-del-color-en-el-comercio-electronico\\\/\"},\"wordCount\":458,\"image\":{\"@id\":\"https:\\\/\\\/innovacioncomercio.org\\\/index.php\\\/2023\\\/04\\\/01\\\/psicologia-del-color-en-el-comercio-electronico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/innovacioncomercio.org\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/paleta-de-color-en-el-comercio-electronico.jpg\",\"articleSection\":[\"Comercio online\",\"Marketing Visual\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/innovacioncomercio.org\\\/index.php\\\/2023\\\/04\\\/01\\\/psicologia-del-color-en-el-comercio-electronico\\\/\",\"url\":\"https:\\\/\\\/innovacioncomercio.org\\\/index.php\\\/2023\\\/04\\\/01\\\/psicologia-del-color-en-el-comercio-electronico\\\/\",\"name\":\"Psicolog\u00eda del color en el comercio electr\u00f3nico - 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