{"id":3458,"date":"2023-04-24T07:38:07","date_gmt":"2023-04-24T05:38:07","guid":{"rendered":"https:\/\/innovacioncomercio.org\/?p=3458"},"modified":"2023-04-22T09:43:49","modified_gmt":"2023-04-22T07:43:49","slug":"iluminacion-que-hay-de-nuevo-para-los-negocios","status":"publish","type":"post","link":"https:\/\/innovacioncomercio.org\/index.php\/2023\/04\/24\/iluminacion-que-hay-de-nuevo-para-los-negocios\/","title":{"rendered":"Iluminaci\u00f3n, \u00bfqu\u00e9 hay de nuevo para los negocios?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]Un espacio comercial debe tener una iluminaci\u00f3n general adecuada, en t\u00e9rminos de intensidad y calidad. El flujo luminoso debe ser generoso y constante, evitando zonas oscuras y deslumbramientos con la temperatura de color adecuada (a menos que, por el car\u00e1cter especial de tu negocio, prefieras un ambiente de grandes contrastes forzando zonas saturadas de luz con zonas oscuras). Con una iluminaci\u00f3n bien estudiada puedes conseguir el efecto que necesitas.<\/p>\n<p>Las luces de acento son importantes para resaltar expositores o productos concretos; este papel suele corresponder a proyectores o perfiles y sus posiciones o \u00e1ngulos son decisivos para obtener el resultado deseado. En este caso tambi\u00e9n es muy importante utilizar elementos antideslumbrantes para evitar problemas por posiciones distantes.<\/p>\n<p><strong>La nueva Iluminaci\u00f3n LED conectada<\/strong> permite gestionar las luminarias de un establecimiento mediante una aplicaci\u00f3n. Crea espacios comerciales impresionantes y flexibles, propicia comportamientos espec\u00edficos de los clientes mediante la planificaci\u00f3n de zonas y las capas de luz o usa la aplicaci\u00f3n de la tienda para presentarles ofertas basadas en ubicaci\u00f3n en el tel\u00e9fono m\u00f3vil. Esto s\u00ed es smart retail, comercio inteligente.<\/p>\n<p>La gesti\u00f3n de escenas de iluminaci\u00f3n de tiendas de ropa con la tecnolog\u00eda de Interact Retail para tiendas de moda ayuda a influir en las emociones y el comportamiento de los clientes para mejorar la fidelidad las marca. El software permite crear efectos de iluminaci\u00f3n din\u00e1mica y distintas escenas para lograr el ambiente perfecto. Con una sencilla aplicaci\u00f3n, se puede cambiar f\u00e1cilmente la configuraci\u00f3n en solo un momento, seg\u00fan la temporada, la colecci\u00f3n o, incluso, la hora del d\u00eda. Los LED de alta calidad para tiendas de moda permiten crear iluminaci\u00f3n en escaparates de acento intensa, contrastes y \u00e9nfasis para algunas zonas o expositores.<\/p>\n<p><strong>Ne\u00f3n flexible led<\/strong>: consigue diferenciarte entre todos.<\/p>\n<p>El neon flexible led es uno de esos productos que sirve para diferenciarse del resto de la competencia. Esto es algo fundamental, ya que la primera imagen que percibimos de un establecimiento es primordial a la hora de decidirnos a entrar. Es por ello que cada vez son m\u00e1s las empresas que utilizan este tipo de iluminaci\u00f3n para llamar la atenci\u00f3n de nuevos clientes.<\/p>\n<p>Las ventajas del neon flexible led:<\/p>\n<p>El neon flexible led tiene como caracter\u00edsticas principales que est\u00e1 compuesto por luz led y silicona o PVC flexible. Esto nos permite much\u00edsimas opciones a la hora de utilizarlo como decoraci\u00f3n e iluminar un establecimiento. Adem\u00e1s, es posible utilizarlo tanto en el exterior como en el interior. Gracias a ello, podemos crear diferentes ambientes dentro de un mismo lugar que nos permitan hacer que unos productos destaquen por encima de otros dependiendo de la importancia que queramos que tengan.<\/p>\n<p>Y es que la imaginaci\u00f3n es uno de los principales m\u00e9todos para conseguir que seamos vistos por los clientes y el ne\u00f3n flexible nos puede ayudar a destacar.[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space]<div id=\"mpc_grid_images-269f8c3833ed5b\" class=\"mpc-grid-images mpc-init mpc-effect--none \"  data-grid-cols=\"4\"><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-6-300x200.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"iluminaci\u00f3n para negocios (6)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-6-300x200.jpg 300w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-6.jpg 563w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-1-240x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"iluminaci\u00f3n para negocios (1)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-1-240x300.jpg 240w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-1.jpg 564w\" sizes=\"auto, (max-width: 240px) 100vw, 240px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-2-200x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"iluminaci\u00f3n para negocios (2)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-2-200x300.jpg 200w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-2.jpg 564w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-3-300x200.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"iluminaci\u00f3n para negocios (3)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-3-300x200.jpg 300w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-3.jpg 564w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"156\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-4-156x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"iluminaci\u00f3n para negocios (4)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-4-156x300.jpg 156w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-4-534x1024.jpg 534w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-4.jpg 564w\" sizes=\"auto, (max-width: 156px) 100vw, 156px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-5-200x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"iluminaci\u00f3n para negocios (5)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-5-200x300.jpg 200w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-para-negocios-5.jpg 564w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"239\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-11-239x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"iluminaci\u00f3n visual merchandising (11)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-11-239x300.jpg 239w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-11.jpg 563w\" sizes=\"auto, (max-width: 239px) 100vw, 239px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"197\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-1-197x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"iluminaci\u00f3n visual merchandising (1)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-1-197x300.jpg 197w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-1.jpg 564w\" sizes=\"auto, (max-width: 197px) 100vw, 197px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-2-300x200.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"iluminaci\u00f3n visual merchandising (2)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-2-300x200.jpg 300w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-2.jpg 563w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" 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srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-4-300x200.jpg 300w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-4.jpg 564w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-5-200x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"iluminaci\u00f3n visual merchandising (5)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-5-200x300.jpg 200w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-5.jpg 564w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-6-200x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"iluminaci\u00f3n visual merchandising (6)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-6-200x300.jpg 200w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-6.jpg 564w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"188\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-7-300x188.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"iluminaci\u00f3n visual merchandising (7)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-7-300x188.jpg 300w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-7.jpg 563w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"228\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-8-228x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"iluminaci\u00f3n visual merchandising (8)\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-8-228x300.jpg 228w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/04\/iluminacion-visual-merchandising-8.jpg 563w\" sizes=\"auto, (max-width: 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El flujo luminoso debe ser generoso y constante, evitando zonas oscuras y deslumbramientos con la temperatura de color adecuada (a menos que, por el car\u00e1cter especial de tu negocio, prefieras un ambiente de grandes contrastes forzando zonas saturadas de luz<\/p>\n","protected":false},"author":1,"featured_media":3471,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"content-type":"","footnotes":""},"categories":[13,12,17],"tags":[],"class_list":["post-3458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-fisico","category-marketing-visual","category-merchandising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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