{"id":3573,"date":"2023-06-05T02:56:35","date_gmt":"2023-06-05T00:56:35","guid":{"rendered":"https:\/\/innovacioncomercio.org\/?p=3573"},"modified":"2023-06-04T10:05:56","modified_gmt":"2023-06-04T08:05:56","slug":"los-secretos-del-storytelling-en-el-visual-merchandising-para-conectar-con-tu-audiencia","status":"publish","type":"post","link":"https:\/\/innovacioncomercio.org\/index.php\/2023\/06\/05\/los-secretos-del-storytelling-en-el-visual-merchandising-para-conectar-con-tu-audiencia\/","title":{"rendered":"Los secretos del  storytelling en el visual merchandising para conectar con tu audiencia."},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text]El escaparatismo y el visual merchandising van m\u00e1s all\u00e1 de simplemente mostrar productos en una tienda. Estos elementos clave del marketing visual integral tienen el poder de contar historias que pueden cautivar la atenci\u00f3n de tus clientes y conectar con ellos emocionalmente. Aqu\u00ed te revelamos los secretos del storytelling en el visual merchandising para lograr ese impacto en tu audiencia.[\/vc_column_text][vc_empty_space]<div id=\"ultimate-video-38806a3a9869b2ea8\" class=\"ult-video  ult-adjust-bottom-margin ultimate-video-38806a3a9869b2ea8 ultv-349 \"><div class=\"ultv-video ultv-aspect-ratio-16_9 ultv-subscribe-responsive-none\" data-videotype=\"uv_iframe\">\n\t\t\t\t\t\t<div class=\"ultv-video__outer-wrap\" data-autoplay=\"0\" data-device=\"false\"  data-iconbg=\"#3A3A3A\" data-overcolor=\"\" data-defaultbg=\"#1f1f1e\" data-defaultplay=\"defaulticon\"><div class=\"ultv-video__play\" data-src=\"https:\/\/www.youtube.com\/embed\/OZKldXq-KEM?rel=0&#038;start&#038;end&#038;controls=1&#038;mute=0&#038;modestbranding=0&#038;autoplay=1\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" class=\"ultv-video__thumb\" src=\"https:\/\/i.ytimg.com\/vi\/OZKldXq-KEM\/maxresdefault.jpg\"\/>\n\t\t\t\t\t\t\t\t<div class=\"ultv-video__play-icon  ultv-animation-none\" style=\"width:75px\"><svg height=\"100%\" version=\"1.1\" viewBox=\"0 0 68 48\" width=\"100%\"><path class=\"ultv-youtube-icon-bg\" d=\"m .66,37.62 c 0,0 .66,4.70 2.70,6.77 2.58,2.71 5.98,2.63 7.49,2.91 5.43,.52 23.10,.68 23.12,.68 .00,-1.3e-5 14.29,-0.02 23.81,-0.71 1.32,-0.15 4.22,-0.17 6.81,-2.89 2.03,-2.07 2.70,-6.77 2.70,-6.77 0,0 .67,-5.52 .67,-11.04 l 0,-5.17 c 0,-5.52 -0.67,-11.04 -0.67,-11.04 0,0 -0.66,-4.70 -2.70,-6.77 C 62.03,.86 59.13,.84 57.80,.69 48.28,0 34.00,0 34.00,0 33.97,0 19.69,0 10.18,.69 8.85,.84 5.95,.86 3.36,3.58 1.32,5.65 .66,10.35 .66,10.35 c 0,0 -0.55,4.50 -0.66,9.45 l 0,8.36 c .10,4.94 .66,9.45 .66,9.45 z\" fill=\"#1f1f1e\" ><\/path><path d=\"m 26.96,13.67 18.37,9.62 -18.37,9.55 -0.00,-19.17 z\" fill=\"#fff\"><\/path><path d=\"M 45.02,23.46 45.32,23.28 26.96,13.67 43.32,22.34 45.02,23.46 z\" fill=\"#ccc\"><\/path><\/svg><\/div> <\/div> <\/div><\/div><\/div>[vc_empty_space][vc_column_text]<strong>1. Define tu narrativa<\/strong><\/p>\n<p>Toda buena historia comienza con una idea central. En el caso del visual merchandising, esta idea debe ser coherente con la identidad de tu marca y reflejar tus valores. Plant\u00e9ate qu\u00e9 mensaje quieres transmitir a trav\u00e9s de tu escaparate o decoraci\u00f3n de tienda y c\u00f3mo se relaciona con tus productos y objetivos de venta.<\/p>\n<p><strong>2. Crea escenarios que despierten emociones<\/strong><\/p>\n<p>Una narrativa emocionalmente atractiva es esencial para captar la atenci\u00f3n y generar conexiones profundas con tu audiencia. Ambienta la escena y utiliza colores, texturas, iluminaci\u00f3n y otros elementos visuales para evocar emociones espec\u00edficas en tus clientes. Recuerda que las emociones son la chispa que enciende la llama de las compras por impulso.<\/p>\n<p><strong>3. Conecta la historia con tus productos<\/strong><\/p>\n<p>El visual merchandising debe contar una historia, pero tambi\u00e9n debe vender tus productos. Aseg\u00farate de que los art\u00edculos que ofreces se integren de manera org\u00e1nica en la narrativa y destaquen sus caracter\u00edsticas y beneficios.<\/p>\n<p><strong>4. Mant\u00e9n la cohesi\u00f3n en tu tienda<\/strong><\/p>\n<p>El storytelling en el visual merchandising no se limita a tus escaparates. La historia debe continuar dentro de la tienda, manteniendo una est\u00e9tica coherente y un hilo conductor que gu\u00ede a los clientes a lo largo de su experiencia de compra.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space]<div id=\"mpc_grid_images-956a3a9869b2f4f\" class=\"mpc-grid-images mpc-init mpc-effect--none \"  data-grid-cols=\"4\"><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"289\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STE0801-300x289.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"STE080~1\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STE0801-300x289.jpg 300w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STE0801.jpg 564w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" 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https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STC7191.jpg 564w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"276\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STA30A1-276x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"STA30A~1\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STA30A1-276x300.jpg 276w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STA30A1.jpg 564w\" sizes=\"auto, (max-width: 276px) 100vw, 276px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/ST12881-200x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"ST1288~1\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/ST12881-200x300.jpg 200w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/ST12881.jpg 480w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"243\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STORYT1-243x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"STORYT~1\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STORYT1-243x300.jpg 243w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STORYT1.jpg 563w\" sizes=\"auto, (max-width: 243px) 100vw, 243px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STORYT2-300x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"STORYT~2\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STORYT2-300x300.jpg 300w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STORYT2-150x150.jpg 150w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STORYT2.jpg 564w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STORYT3-212x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"STORYT~3\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STORYT3-212x300.jpg 212w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STORYT3.jpg 563w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"202\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STORYT4-202x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"STORYT~4\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STORYT4-202x300.jpg 202w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STORYT4.jpg 564w\" sizes=\"auto, (max-width: 202px) 100vw, 202px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/ST54651-300x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"ST5465~1\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/ST54651-300x300.jpg 300w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/ST54651-150x150.jpg 150w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/ST54651.jpg 564w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"248\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STB6421-248x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"STB642~1\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STB6421-248x300.jpg 248w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/STB6421.jpg 564w\" sizes=\"auto, (max-width: 248px) 100vw, 248px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"272\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/ST7DCC1-272x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"ST7DCC~1\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/ST7DCC1-272x300.jpg 272w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/ST7DCC1.jpg 564w\" sizes=\"auto, (max-width: 272px) 100vw, 272px\" \/><\/div><\/div><div class=\"mpc-item\"><div onclick=\"\" class=\"mpc-grid__image mpc-transition\"><img loading=\"lazy\" decoding=\"async\" width=\"212\" height=\"300\" src=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/ST9DDA1-212x300.jpg\" class=\"mpc-transition attachment-medium\" alt=\"\" title=\"ST9DDA~1\" srcset=\"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/ST9DDA1-212x300.jpg 212w, https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/ST9DDA1.jpg 564w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/div><\/div><\/div>[vc_empty_space height=&#8221;15px&#8221;][vc_column_text]Un reciente trabajo de la consultora Deloitte, &#8220;The Power of Storytelling in Retail&#8221; (2021), respalda la eficacia del storytelling en el aumento de ventas. Seg\u00fan este informe, las marcas que utilizan t\u00e9cnicas narrativas en sus estrategias de marketing visual logran un incremento del 12% en sus ventas en comparaci\u00f3n con aquellas que no las emplean. Adem\u00e1s, se ha demostrado que los clientes sienten una mayor conexi\u00f3n emocional con la marca y tienen una mayor probabilidad de volver a la tienda en el futuro.<\/p>\n<p>En conclusi\u00f3n, el storytelling en el visual merchandising es una excelente manera de conectar con tu audiencia y potenciar tus ventas. 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Estos elementos clave del marketing visual integral tienen el poder de contar historias que pueden cautivar la atenci\u00f3n de tus clientes y conectar con ellos emocionalmente. Aqu\u00ed te revelamos los secretos del storytelling en el visual merchandising para lograr<\/p>\n","protected":false},"author":1,"featured_media":3586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"content-type":"","footnotes":""},"categories":[13,12,17],"tags":[],"class_list":["post-3573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-fisico","category-marketing-visual","category-merchandising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Los secretos del storytelling en el visual merchandising para conectar con 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