{"id":3629,"date":"2023-06-25T10:31:08","date_gmt":"2023-06-25T08:31:08","guid":{"rendered":"https:\/\/innovacioncomercio.org\/?p=3629"},"modified":"2023-06-25T10:31:08","modified_gmt":"2023-06-25T08:31:08","slug":"el-comportamiento-de-compra-en-black-friday","status":"publish","type":"post","link":"https:\/\/innovacioncomercio.org\/index.php\/2023\/06\/25\/el-comportamiento-de-compra-en-black-friday\/","title":{"rendered":"El comportamiento de compra en &#8220;Black Friday&#8221;"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_custom_heading text=&#8221;DESCRIPCI\u00d3N&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23638b8c&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]<b>DESCRIPCI\u00d3N<\/b><\/p>\n<p>Se trata de un estudio de mercado que nace a petici\u00f3n de la Consejer\u00eda de Industria, Comercio y Empleo (Junta de Castilla y Le\u00f3n), con el fin de conocer la idoneidad de apertura de los comercios minoristas de Castilla y Le\u00f3n en \u201cBlack Friday\u201d, un d\u00eda de grandes descuentos y promociones en el sector que puede suponer un incremento significativo de su facturaci\u00f3n.<\/p>\n<p><b>OBJETIVOS<\/b><\/p>\n<ul>\n<li>Conocer la percepci\u00f3n que tienen los consumidores castellanoleoneses del \u201cBlack Friday\u201d.<\/li>\n<li>Conocer los factores y atributos que influyen en la decisi\u00f3n de compra de productos y servicios durante promociones y rebajas.<\/li>\n<li>Conocer el canal de compra utilizado por el consumidor castellanoleon\u00e9s en \u201cBlack Friday\u201d.<\/li>\n<li>Estimar el nivel de gasto de los castellanoleoneses en \u201cBlack Friday\u201d.<\/li>\n<li>Inferir la demanda potencial de las tiendas f\u00edsicas de los comercios minoristas de Castilla y Le\u00f3n durante el \u201cBlack Friday\u201d<\/li>\n<\/ul>\n<p><b>METODOLOG\u00cdA<\/b><\/p>\n<p>Para realizar el estudio se tomar\u00e1 una muestra representativa de las poblaciones objetivo, la cual ser\u00e1 evaluada a trav\u00e9s de un estudio transversal, y a la cual se le realizar\u00e1 un cuestionario destinado a los consumidores castellanoleoneses.<\/p>\n<p><b>RESULTADOS<\/b><\/p>\n<p>Al culminar todo el proceso investigativo se proceder\u00e1 a realizar un informe para la Consejer\u00eda de Industria, Comercio y Empleo, donde se reflejar\u00e1n los resultados y conclusiones obtenidos, con las respectivas sugerencias de procedimiento y propuesta de acciones a tomar por parte de la Consejer\u00eda.[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row][vc_column][vc_custom_heading text=&#8221;DESCRIPCI\u00d3N&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23638b8c&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]DESCRIPCI\u00d3N Se trata de un estudio de mercado que nace a petici\u00f3n de la Consejer\u00eda de Industria, Comercio y Empleo (Junta de Castilla y Le\u00f3n), con el fin de conocer la idoneidad de apertura de los comercios minoristas de Castilla y Le\u00f3n en \u201cBlack Friday\u201d, un d\u00eda de grandes descuentos y promociones<\/p>\n","protected":false},"author":1,"featured_media":3630,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"content-type":"","footnotes":""},"categories":[8,7],"tags":[],"class_list":["post-3629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-en-marcha","category-proyectos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v27.6) - 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INNOVACION COMERCIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/innovacioncomercio.org\/index.php\/2023\/06\/25\/el-comportamiento-de-compra-en-black-friday\/","og_locale":"es_ES","og_type":"article","og_title":"El comportamiento de compra en \"Black Friday\"","og_description":"[vc_row][vc_column][vc_custom_heading text=&#8221;DESCRIPCI\u00d3N&#8221; font_container=&#8221;tag:h2|text_align:left|color:%23638b8c&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;][vc_column_text]DESCRIPCI\u00d3N Se trata de un estudio de mercado que nace a petici\u00f3n de la Consejer\u00eda de Industria, Comercio y Empleo (Junta de Castilla y Le\u00f3n), con el fin de conocer la idoneidad de apertura de los comercios minoristas de Castilla y Le\u00f3n en \u201cBlack Friday\u201d, un d\u00eda de grandes descuentos y promociones","og_url":"https:\/\/innovacioncomercio.org\/index.php\/2023\/06\/25\/el-comportamiento-de-compra-en-black-friday\/","og_site_name":"INNOVACION COMERCIO","article_published_time":"2023-06-25T08:31:08+00:00","og_image":[{"width":376,"height":407,"url":"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/black-friday.png","type":"image\/png"}],"author":"admin@innovacioncomercio.org","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin@innovacioncomercio.org","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/innovacioncomercio.org\/index.php\/2023\/06\/25\/el-comportamiento-de-compra-en-black-friday\/#article","isPartOf":{"@id":"https:\/\/innovacioncomercio.org\/index.php\/2023\/06\/25\/el-comportamiento-de-compra-en-black-friday\/"},"author":{"name":"admin@innovacioncomercio.org","@id":"https:\/\/innovacioncomercio.org\/#\/schema\/person\/6d92bb28a9c893f0f2be4434f32f554b"},"headline":"El comportamiento de compra en &#8220;Black Friday&#8221;","datePublished":"2023-06-25T08:31:08+00:00","mainEntityOfPage":{"@id":"https:\/\/innovacioncomercio.org\/index.php\/2023\/06\/25\/el-comportamiento-de-compra-en-black-friday\/"},"wordCount":290,"image":{"@id":"https:\/\/innovacioncomercio.org\/index.php\/2023\/06\/25\/el-comportamiento-de-compra-en-black-friday\/#primaryimage"},"thumbnailUrl":"https:\/\/innovacioncomercio.org\/wp-content\/uploads\/2023\/06\/black-friday.png","articleSection":["En marcha","Proyectos"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/innovacioncomercio.org\/index.php\/2023\/06\/25\/el-comportamiento-de-compra-en-black-friday\/","url":"https:\/\/innovacioncomercio.org\/index.php\/2023\/06\/25\/el-comportamiento-de-compra-en-black-friday\/","name":"El comportamiento de compra en \"Black Friday\" - 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