{"id":3633,"date":"2023-06-26T09:36:50","date_gmt":"2023-06-26T07:36:50","guid":{"rendered":"https:\/\/innovacioncomercio.org\/?p=3633"},"modified":"2023-06-27T10:39:55","modified_gmt":"2023-06-27T08:39:55","slug":"el-comportamiento-de-compra-en-black-friday-2","status":"publish","type":"post","link":"https:\/\/innovacioncomercio.org\/index.php\/2023\/06\/26\/el-comportamiento-de-compra-en-black-friday-2\/","title":{"rendered":"EL COMPORTAMIENTO DE COMPRA EN &#8220;BLACK FRIDAY&#8221;"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_single_image image=&#8221;3634&#8243; img_size=&#8221;FULL&#8221; alignment=&#8221;center&#8221;][vc_empty_space][vc_column_text]<b>DESCRIPCI\u00d3N<\/b><\/p>\n<p>Se trata de un estudio de mercado que nace a petici\u00f3n de la Consejer\u00eda de Industria, Comercio y Empleo (Junta de Castilla y Le\u00f3n), con el fin de conocer la idoneidad de apertura de los comercios minoristas de Castilla y Le\u00f3n en \u201cBlack Friday\u201d, un d\u00eda de grandes descuentos y promociones en el sector que puede suponer un incremento significativo de su facturaci\u00f3n.<\/p>\n<p><b>OBJETIVOS<\/b><\/p>\n<ul>\n<li>Conocer la percepci\u00f3n que tienen los consumidores castellanoleoneses del \u201cBlack Friday\u201d.<\/li>\n<li>Conocer los factores y atributos que influyen en la decisi\u00f3n de compra de productos y servicios durante promociones y rebajas.<\/li>\n<li>Conocer el canal de compra utilizado por el consumidor castellanoleon\u00e9s en \u201cBlack Friday\u201d.<\/li>\n<li>Estimar el nivel de gasto de los castellanoleoneses en \u201cBlack Friday\u201d.<\/li>\n<li>Inferir la demanda potencial de las tiendas f\u00edsicas de los comercios minoristas de Castilla y Le\u00f3n durante el \u201cBlack Friday\u201d<\/li>\n<\/ul>\n<p><b>METODOLOG\u00cdA<\/b><\/p>\n<p>Para realizar el estudio se tomar\u00e1 una muestra representativa de las poblaciones objetivo, la cual ser\u00e1 evaluada a trav\u00e9s de un estudio transversal, y a la cual se le realizar\u00e1 un cuestionario destinado a los consumidores castellanoleoneses.<\/p>\n<p><b>RESULTADOS<\/b><\/p>\n<p>Al culminar todo el proceso investigativo se proceder\u00e1 a realizar un informe para la Consejer\u00eda de Industria, Comercio y Empleo, donde se reflejar\u00e1n los resultados y conclusiones obtenidos, con las respectivas sugerencias de procedimiento y propuesta de acciones a tomar por parte de la Consejer\u00eda.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Ap\u00fantate a nuestra newsletter semanal.&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;]\n                <div class='gf_browser_gecko gform_wrapper' id='gform_wrapper_9' ><form method='post' enctype='multipart\/form-data'  id='gform_9'  action='\/index.php\/wp-json\/wp\/v2\/posts\/3633'> \r\n <input type='hidden' class='gforms-pum' value='{\"closepopup\":false,\"closedelay\":0,\"openpopup\":false,\"openpopup_id\":0}' \/>\n                        <div class='gform_body'><ul id='gform_fields_9' class='gform_fields top_label form_sublabel_below description_below'><li id='field_9_1'  class='gfield field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label gfield_label_before_complex'  >Nombre<\/label><div class='ginput_complex ginput_container no_prefix has_first_name no_middle_name has_last_name no_suffix gf_name_has_2 ginput_container_name' id='input_9_1'>\n                            \n                            <span id='input_9_1_3_container' class='name_first' >\n                                                    <input type='text' name='input_1.3' id='input_9_1_3' value='' aria-label='Nombre'    aria-invalid=\"false\" \/>\n                                                    <label for='input_9_1_3' >Nombre<\/label>\n                                                <\/span>\n                            \n                            <span id='input_9_1_6_container' class='name_last' >\n                                                    <input type='text' name='input_1.6' id='input_9_1_6' value='' aria-label='Apellidos'    aria-invalid=\"false\" \/>\n                                                    <label for='input_9_1_6' >Apellidos<\/label>\n                                                <\/span>\n                            \n                        <\/div><\/li><li id='field_9_2'  class='gfield gf_left_half field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_9_2' >Nombre del establecimiento<\/label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_9_2' type='text' value='' class='medium'      aria-invalid=\"false\" \/><\/div><\/li><li id='field_9_7'  class='gfield gf_right_half field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_9_7' >Poblaci\u00f3n<\/label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_9_7' type='text' value='' class='medium'      aria-invalid=\"false\" \/><\/div><\/li><li id='field_9_5'  class='gfield gf_middle_third field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label' for='input_9_5' >Email<\/label><div class='ginput_container ginput_container_email'>\n                            <input name='input_5' id='input_9_5' type='text' value='' class='medium'     aria-invalid=\"false\" \/>\n                        <\/div><\/li><li id='field_9_6'  class='gfield gfield_contains_required field_sublabel_below field_description_below gfield_visibility_visible' ><label class='gfield_label'  >Informaci\u00f3n de protecci\u00f3n de datos<span class='gfield_required'>*<\/span><\/label><div class='ginput_container ginput_container_checkbox'><ul 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ginput_recaptcha' data-sitekey='6LdrEQ4pAAAAANeWXEIdVNH_86d76S-Xi3lhFfKK'  data-theme='light' data-tabindex='0'  data-badge=''><\/div><\/li>\n                            <\/ul><\/div>\n        <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_9' class='gform_button button' value='Enviar'  onclick='if(window[\"gf_submitting_9\"]){return false;}  window[\"gf_submitting_9\"]=true;  ' onkeypress='if( event.keyCode == 13 ){ if(window[\"gf_submitting_9\"]){return false;} window[\"gf_submitting_9\"]=true;  jQuery(\"#gform_9\").trigger(\"submit\",[true]); }' \/> \n            <input type='hidden' class='gform_hidden' name='is_submit_9' value='1' \/>\n            <input type='hidden' class='gform_hidden' name='gform_submit' value='9' \/>\n            \n            <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' \/>\n            <input type='hidden' class='gform_hidden' name='state_9' 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equal_height=&#8221;yes&#8221;][vc_column][vc_single_image image=&#8221;3634&#8243; img_size=&#8221;FULL&#8221; alignment=&#8221;center&#8221;][vc_empty_space][vc_column_text]DESCRIPCI\u00d3N Se trata de un estudio de mercado que nace a petici\u00f3n de la Consejer\u00eda de Industria, Comercio y Empleo (Junta de Castilla y Le\u00f3n), con el fin de conocer la idoneidad de apertura de los comercios minoristas de Castilla y Le\u00f3n en \u201cBlack Friday\u201d, un d\u00eda de grandes descuentos y<\/p>\n","protected":false},"author":1,"featured_media":3634,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"content-type":"","footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-3633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>EL COMPORTAMIENTO DE COMPRA EN &quot;BLACK FRIDAY&quot; - INNOVACION COMERCIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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