{"id":3885,"date":"2023-11-23T13:09:40","date_gmt":"2023-11-23T11:09:40","guid":{"rendered":"https:\/\/innovacioncomercio.org\/?p=3885"},"modified":"2023-11-23T15:35:04","modified_gmt":"2023-11-23T13:35:04","slug":"valladolid-impulsa-el-comercio-local-con-innovacion-neuromarketing-y-tecnologia-lideran-el-cambio","status":"publish","type":"post","link":"https:\/\/innovacioncomercio.org\/index.php\/2023\/11\/23\/valladolid-impulsa-el-comercio-local-con-innovacion-neuromarketing-y-tecnologia-lideran-el-cambio\/","title":{"rendered":"Valladolid impulsa el comercio local con innovaci\u00f3n: Neuromarketing y Tecnolog\u00eda lideran el cambio."},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner][vc_single_image image=&#8221;3886&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text]\n<h3>El acuerdo entre el Ayuntamiento de Valladolid con la Universidad de Valladolid a trav\u00e9s de su C\u00e1tedra de Innovaci\u00f3n para el Comercio impulsa un cambio estrat\u00e9gico para convertir el comercio local en un atractivo tur\u00edstico sostenible mediante la aplicaci\u00f3n de tecnolog\u00edas innovadoras.<\/h3>\n<p>En un esfuerzo por revitalizar y potenciar el comercio local, el Ayuntamiento de Valladolid ha sellado un acuerdo pionero con la Universidad de Valladolid a trav\u00e9s de su C\u00e1tedra de Innovaci\u00f3n para el Comercio. Esta colaboraci\u00f3n estrat\u00e9gica, enmarcada en el proyecto &#8220;Valladolid, ciudad pr\u00f3xima&#8221;, financiado por fondos europeos de recuperaci\u00f3n, marca un hito en la transformaci\u00f3n del sector.<\/p>\n<p>La clave de este proyecto radica en la implementaci\u00f3n de t\u00e9cnicas de neuromarketing, lideradas por la C\u00e1tedra de Innovaci\u00f3n para el Comercio de la Universidad de Valladolid, en colaboraci\u00f3n con Sociograph, empresa pionera en la aplicaci\u00f3n de tecnolog\u00edas de neuromarketing que estudian las respuestas y percepciones de los consumidores frente a est\u00edmulos comerciales, como escaparates, productos o sitios web, con el fin de proporcionar an\u00e1lisis detallados para mejorar la experiencia de compra y las estrategias de marketing.<\/p>\n<p>Con un presupuesto de 241,685 euros, de los cuales el 80% proviene de fondos europeos, esta iniciativa apunta a transformar el comercio local en un producto tur\u00edstico sostenible y competitivo. Este proyecto integral, con un presupuesto global de m\u00e1s de 1,5 millones de euros, abarca 14 acciones destinadas a consolidar el comercio de proximidad como un atractivo tur\u00edstico, al tiempo que mejora la experiencia del consumidor local.<\/p>\n<p>El concejal de Comercio, Mercados y Consumo, V\u00edctor Mart\u00edn Mel\u00e9ndez, destac\u00f3 la necesidad de adoptar herramientas tecnol\u00f3gicas e innovadoras para comprender los nuevos h\u00e1bitos de compra. Esta iniciativa no solo impactar\u00e1 positivamente en los consumidores, sino que tambi\u00e9n proporcionar\u00e1 valiosa informaci\u00f3n para fortalecer la actividad comercial local.<\/p>\n<p>Este convenio se alinea con planes estrat\u00e9gicos clave para la ciudad, como el Apoyo al Comercio de Proximidad, la Sostenibilidad Tur\u00edstica y el impulso a la Innovaci\u00f3n y Ciudad Inteligente. Es un paso firme hacia una visi\u00f3n integral y sostenible del comercio local, mostrando el compromiso de Valladolid por el crecimiento y modernizaci\u00f3n de su tejido comercial.[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Ap\u00fantate a nuestra newsletter semanal.&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;]<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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             <\/form>\n                        <\/div>[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"[vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner][vc_single_image image=&#8221;3886&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text] El acuerdo entre el Ayuntamiento de Valladolid con la Universidad de Valladolid a trav\u00e9s de su C\u00e1tedra de Innovaci\u00f3n para el Comercio impulsa un cambio estrat\u00e9gico para convertir el comercio local en un atractivo tur\u00edstico sostenible mediante la aplicaci\u00f3n de tecnolog\u00edas innovadoras. En un esfuerzo por revitalizar y potenciar<\/p>\n","protected":false},"author":1,"featured_media":3886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_total_topic_count_hidden":0,"_bbp_total_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"content-type":"","footnotes":""},"categories":[6,5],"tags":[],"class_list":["post-3885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Valladolid impulsa el comercio local con innovaci\u00f3n: Neuromarketing y Tecnolog\u00eda lideran el cambio. - INNOVACION COMERCIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/innovacioncomercio.org\/index.php\/2023\/11\/23\/valladolid-impulsa-el-comercio-local-con-innovacion-neuromarketing-y-tecnologia-lideran-el-cambio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valladolid impulsa el comercio local con innovaci\u00f3n: Neuromarketing y Tecnolog\u00eda lideran el cambio.\" \/>\n<meta property=\"og:description\" content=\"[vc_row equal_height=&#8221;yes&#8221;][vc_column][vc_row_inner equal_height=&#8221;yes&#8221;][vc_column_inner][vc_single_image image=&#8221;3886&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221;][\/vc_column_inner][\/vc_row_inner][vc_column_text] El acuerdo entre el Ayuntamiento de Valladolid con la Universidad de Valladolid a trav\u00e9s de su C\u00e1tedra de Innovaci\u00f3n para el Comercio impulsa un cambio estrat\u00e9gico para convertir el comercio local en un atractivo tur\u00edstico sostenible mediante la aplicaci\u00f3n de tecnolog\u00edas innovadoras. 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