{"id":4531,"date":"2026-01-18T19:03:01","date_gmt":"2026-01-18T17:03:01","guid":{"rendered":"https:\/\/innovacioncomercio.org\/?p=4531"},"modified":"2026-01-18T19:03:54","modified_gmt":"2026-01-18T17:03:54","slug":"calendario-estrategico-del-comercio-de-proximidad-2026-parte-2","status":"publish","type":"post","link":"https:\/\/innovacioncomercio.org\/index.php\/2026\/01\/18\/calendario-estrategico-del-comercio-de-proximidad-2026-parte-2\/","title":{"rendered":"Calendario estrat\u00e9gico del comercio de proximidad 2026-Parte 2"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_empty_space][vc_column_text css=&#8221;&#8221;]<b>Del calendario a la tienda.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Estrategia anual por sectores para comercio local.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si en la Parte 1 habl\u00e1bamos de <\/span><b>c\u00f3mo leer el a\u00f1o<\/b><span style=\"font-weight: 400;\">, aqu\u00ed toca lo importante:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>qu\u00e9 hacer con esa lectura dentro de la tienda<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Porque entender el calendario sin bajarlo a producto, espacio y decisiones reales no cambia nada. La diferencia aparece cuando el comercio traduce los meses en <\/span><b>escenas, colecciones y acciones concretas<\/b><span style=\"font-weight: 400;\">, adaptadas a su sector y a su cliente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este post no va de recetas universales. Va de <\/span><b>criterio aplicado<\/b><span style=\"font-weight: 400;\">: mismo calendario, estrategias distintas seg\u00fan lo que vendes.<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;4522&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<b>Antes de empezar: tres reglas que valen para todos los sectores<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>No todo el mes es campa\u00f1a<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Un mes bien trabajado necesita una escena protagonista y una de apoyo. No m\u00e1s.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Las colecciones no son grandes, son coherentes<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Da igual el tama\u00f1o del comercio. Una colecci\u00f3n puede ser de 6 productos si est\u00e1 bien pensada.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>El cross-selling aparece cuando la escena tiene sentido<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">No se fuerza. Se dise\u00f1a.<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><b>Moda<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Estrategia anual basada en uso, combinaci\u00f3n y seguridad<\/span><\/p>\n<p><b>Rebajas (enero y julio)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El cliente quiere decidir r\u00e1pido sin equivocarse.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Estrategia:<\/b><span style=\"font-weight: 400;\"> looks completos, no percheros infinitos.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agrupa por uso: trabajo, diario, evento.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Combina prenda principal + complemento visible.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Menos opciones, m\u00e1s claridad.<\/span><\/li>\n<\/ul>\n<p><b>Resultado:<\/b><span style=\"font-weight: 400;\"> sube el ticket medio y baja la indecisi\u00f3n.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Entrada de temporada (marzo\u2013abril \/ septiembre\u2013octubre)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El cliente quiere renovarse, pero con seguridad.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Estrategia:<\/b><span style=\"font-weight: 400;\"> novedad acompa\u00f1ada.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Producto nuevo + b\u00e1sicos que lo sostienen.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mini colecciones por color o estilo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Escenas que expliquen \u201cc\u00f3mo se lleva\u201d.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Regalo (noviembre\u2013diciembre)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El cliente no quiere pensar demasiado.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Estrategia:<\/b><span style=\"font-weight: 400;\"> regalo sin talla y packs listos.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accesorios, complementos, piezas f\u00e1ciles.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agrupaci\u00f3n por perfiles, no por producto.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lectura r\u00e1pida y emocional.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Salud y belleza<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Estrategia anual basada en rutinas y continuidad<\/span><\/p>\n<p><b>Enero y septiembre<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Momentos de reinicio.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Estrategia:<\/b><span style=\"font-weight: 400;\"> rutinas sencillas.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2\u20133 pasos claros.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Numerar productos o explicar el orden.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Packs \u201cinicio f\u00e1cil\u201d.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Primavera y verano<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El cliente piensa en prevenci\u00f3n.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Estrategia:<\/b><span style=\"font-weight: 400;\"> soluciones por situaci\u00f3n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Piel sensible, protecci\u00f3n solar, piernas cansadas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cross-selling funcional (lo que se usa junto).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Escenas explicativas, no saturadas.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Regalo bienestar (noviembre\u2013diciembre)<\/b><\/p>\n<p><b>Estrategia:<\/b><span style=\"font-weight: 400;\"> rituales cerrados.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cuidado, descanso, calma.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sets que cuenten una experiencia, no solo producto.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mensaje emocional, sobrio.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Alimentaci\u00f3n y gourmet<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Estrategia anual basada en ocasiones de consumo<\/span><\/p>\n<p><b>Enero<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Despu\u00e9s del exceso, el cliente busca ligereza.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Estrategia:<\/b><span style=\"font-weight: 400;\"> propuestas de men\u00fa.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Combinar producto base + acompa\u00f1amientos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vender \u201ccomidas resueltas\u201d, no ingredientes sueltos.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Fechas especiales (febrero, mayo, diciembre)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El cliente quiere sorprender sin complicarse.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Estrategia:<\/b><span style=\"font-weight: 400;\"> packs cerrados.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cena especial, aperitivo en casa, celebraci\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Todo visible en una misma escena.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Verano<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El cliente quiere rapidez.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Estrategia:<\/b><span style=\"font-weight: 400;\"> combos listos.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Picoteo, comidas f\u00e1ciles, consumo inmediato.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exposici\u00f3n muy clara y directa.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Regalos y hogar<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Estrategia anual basada en emoci\u00f3n y ambiente<\/span><\/p>\n<p><b>Detalle emocional (febrero, mayo)<\/b><\/p>\n<p><b>Estrategia:<\/b><span style=\"font-weight: 400;\"> kits con intenci\u00f3n.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No \u201ccosas bonitas\u201d, sino mensajes claros.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Regalos por tipo de persona o momento.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Casa y rutina (septiembre\u2013octubre)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El cliente reorganiza su espacio.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Estrategia:<\/b><span style=\"font-weight: 400;\"> escenas de ambiente.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Textiles + aroma + luz + objeto decorativo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mostrar el uso, no solo el objeto.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>Navidad<\/b><\/p>\n<p><b>Estrategia:<\/b><span style=\"font-weight: 400;\"> regalo resuelto.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Packs listos para llevar.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Diferentes rangos de precio bien definidos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Escenas completas que ahorren tiempo.<\/span><\/li>\n<\/ul>\n<p><b>La clave que conecta todo el a\u00f1o<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Escenas que evolucionan, no que desaparecen<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La estrategia anual funciona cuando el comercio entiende que:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">una est\u00e9tica puede durar varios meses,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">una colecci\u00f3n puede transformarse,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">una escena puede pasar de uso diario a regalo.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Eso es lo que convierte el calendario en <\/span><b>una narrativa comercial continua<\/b><span style=\"font-weight: 400;\">, no en campa\u00f1as aisladas.<\/span><\/p>\n<p><b>Herramienta pr\u00e1ctica<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Para acompa\u00f1ar este post, se ha desarrollado un <\/span><b>calendario anual por sectores<\/b><span style=\"font-weight: 400;\">, pensado para que cada comercio pueda:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">planificar con antelaci\u00f3n,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">adaptar estrategias a su sector,<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">y trabajar el a\u00f1o con criterio y calma.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">El calendario no vende por s\u00ed solo.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>Vende cuando se traduce en decisiones visibles dentro de la tienda.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p><b>\ud83d\udcc5<\/b><b> CALENDARIO ANUAL POR SECTORES<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Estrategia mensual para comercio de proximidad<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;4523&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_column_text css=&#8221;&#8221;]<b>MODA<\/b><\/p>\n<table>\n<thead>\n<tr>\n<th><b>Mes<\/b><\/th>\n<th><b>Momento comercial<\/b><\/th>\n<th><b>Objetivo del cliente<\/b><\/th>\n<th><b>Estrategia en tienda<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Enero<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Rebajas invierno<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Decidir r\u00e1pido sin equivocarse<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Looks completos, b\u00e1sicos combinables<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Febrero<\/span><\/td>\n<td><span style=\"font-weight: 400;\">San Valent\u00edn<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Regalo emocional \/ autocuidado<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Accesorios, detalles sin talla<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Marzo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Nueva temporada<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Renovarse con seguridad<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Novedad + fondo de armario<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Abril<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Primavera<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Actualizar armario<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mini colecciones por color<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mayo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Eventos \/ Madre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Regalo f\u00e1cil<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kits cerrados y sugerencias<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Junio<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Primavera\u2013Verano<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Preparaci\u00f3n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Looks \u201clistos para\u201d<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Julio<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Rebajas verano<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Compra impulsiva<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Combinaciones cerradas<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Agosto<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Temporada baja<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Comprar poco y bien<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Selecci\u00f3n reducida<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Septiembre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vuelta rutina<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Orden y uso diario<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Looks pr\u00e1cticos<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Octubre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Oto\u00f1o\u2013Invierno<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Anticipar<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Storytelling de temporada<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Noviembre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Black Friday<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Comparar y decidir<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Selecci\u00f3n curada<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Diciembre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Navidad<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Regalo r\u00e1pido<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Packs por perfil<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][vc_single_image image=&#8221;4525&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_empty_space][vc_empty_space][vc_column_text css=&#8221;&#8221;]<b>SALUD Y BELLEZA<\/b><\/p>\n<table>\n<thead>\n<tr>\n<th><b>Mes<\/b><\/th>\n<th><b>Momento comercial<\/b><\/th>\n<th><b>Objetivo del cliente<\/b><\/th>\n<th><b>Estrategia en tienda<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Enero<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Prop\u00f3sitos<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Empezar bien<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Rutinas simples (2\u20133 pasos)<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Febrero<\/span><\/td>\n<td><span style=\"font-weight: 400;\">San Valent\u00edn<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Autocuidado<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Rituales emocionales<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Marzo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cambio estaci\u00f3n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Renovar h\u00e1bitos<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ajuste de rutinas<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Abril<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Primavera<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Bienestar<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Soluciones por necesidad<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mayo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Madre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Regalo cuidado<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Sets listos<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Junio<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Verano<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Prevenci\u00f3n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Protecci\u00f3n + cuidado<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Julio<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Calor<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Alivio<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Productos calmantes<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Agosto<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vacaciones<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mantenimiento<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Formatos viaje<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Septiembre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Rutina<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Constancia<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kits diarios<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Octubre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cambio clima<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Refuerzo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Tratamientos intensivos<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Noviembre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Black Friday<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Elegir bien<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Selecci\u00f3n \u00fatil<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Diciembre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Navidad<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Regalo bienestar<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ritual completo<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;4526&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<b>ALIMENTACI\u00d3N \/ GOURMET<\/b><\/p>\n<table>\n<thead>\n<tr>\n<th><b>Mes<\/b><\/th>\n<th><b>Momento comercial<\/b><\/th>\n<th><b>Objetivo del cliente<\/b><\/th>\n<th><b>Estrategia en tienda<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Enero<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Post-fiestas<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ligereza<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Men\u00fas equilibrados<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Febrero<\/span><\/td>\n<td><span style=\"font-weight: 400;\">San Valent\u00edn<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cena especial<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Packs completos<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Marzo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cambio estaci\u00f3n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Volver a cocinar<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Recetas f\u00e1ciles<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Abril<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Primavera<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Frescura<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Platos ligeros<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mayo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Celebraciones<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Compartir<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Aperitivos<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Junio<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Verano<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Preparaci\u00f3n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Comidas pr\u00e1cticas<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Julio<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Calor<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Rapidez<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Combos listos<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Agosto<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vacaciones<\/span><\/td>\n<td><span style=\"font-weight: 400;\">M\u00ednimos<\/span><\/td>\n<td><span style=\"font-weight: 400;\">B\u00e1sicos bien seleccionados<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Septiembre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Rutina<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Organizaci\u00f3n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Despensa base<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Octubre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Oto\u00f1o<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Reconfortar<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cocina de temporada<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Noviembre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Black Friday<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Elegir bien<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Selecci\u00f3n gourmet<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Diciembre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Navidad<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Celebrar<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cestas y regalos<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;4528&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_empty_space][vc_column_text css=&#8221;&#8221;]<b>C\u00f3mo usar esta tabla (clave pr\u00e1ctica)<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83d\udc49<\/span> <b>1 fila = 1 escena protagonista<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83d\udc49<\/span><span style=\"font-weight: 400;\"> No intentes cubrir todo el mes, cubre <\/span><b>la intenci\u00f3n principal<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83d\udc49<\/span><span style=\"font-weight: 400;\"> Si una escena funciona, <\/span><b>evoluciona<\/b><span style=\"font-weight: 400;\">, no la retires<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\ud83d\udc49<\/span><span style=\"font-weight: 400;\"> Mide siempre: tickets con 2+ productos, tiempo de parada, preguntas del cliente<\/span><\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=&#8221;&#8221;]<b>REGALOS Y HOGAR<\/b><\/p>\n<table>\n<thead>\n<tr>\n<th><b>Mes<\/b><\/th>\n<th><b>Momento comercial<\/b><\/th>\n<th><b>Objetivo del cliente<\/b><\/th>\n<th><b>Estrategia en tienda<\/b><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Enero<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Orden<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Renovar<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Organizaci\u00f3n funcional<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Febrero<\/span><\/td>\n<td><span style=\"font-weight: 400;\">San Valent\u00edn<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Detalle emocional<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Regalos peque\u00f1os<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Marzo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cambio estaci\u00f3n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Refrescar hogar<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Peque\u00f1os cambios<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Abril<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Primavera<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Ligereza<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Textiles y aroma<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mayo<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Madre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Regalo con intenci\u00f3n<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Kits listos<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Junio<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Verano<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Hogar pr\u00e1ctico<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Textil ligero<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Julio<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Temporada baja<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Poco pero \u00fatil<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Selecci\u00f3n clara<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Agosto<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Vacaciones<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Mantenimiento<\/span><\/td>\n<td><span style=\"font-weight: 400;\">B\u00e1sicos<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Septiembre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Rutina<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Orden<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Organizadores<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Octubre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Oto\u00f1o<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Crear ambiente<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Escenas c\u00e1lidas<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Noviembre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Black Friday<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Elegir bien<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Curadur\u00eda<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Diciembre<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Navidad<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Regalo r\u00e1pido<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Packs por precio<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading 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Estrategia anual por sectores para comercio local. Si en la Parte 1 habl\u00e1bamos de c\u00f3mo leer el a\u00f1o, aqu\u00ed toca lo importante: qu\u00e9 hacer con esa lectura dentro de la tienda. Porque entender el calendario sin bajarlo a producto, espacio y decisiones reales no cambia nada. 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