{"id":4535,"date":"2026-01-18T19:08:45","date_gmt":"2026-01-18T17:08:45","guid":{"rendered":"https:\/\/innovacioncomercio.org\/?p=4535"},"modified":"2026-01-18T19:08:45","modified_gmt":"2026-01-18T17:08:45","slug":"en-2026-no-gana-el-comercio-que-mas-hace-sino-el-que-mejor-decide","status":"publish","type":"post","link":"https:\/\/innovacioncomercio.org\/index.php\/2026\/01\/18\/en-2026-no-gana-el-comercio-que-mas-hace-sino-el-que-mejor-decide\/","title":{"rendered":"En 2026 no gana el comercio que m\u00e1s hace, sino el que mejor decide."},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row][vc_column][vc_empty_space][vc_column_text css=&#8221;&#8221;]<span style=\"font-weight: 400;\">Durante a\u00f1os se ha repetido la misma consigna en el comercio:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">hacer m\u00e1s campa\u00f1as, estar en m\u00e1s canales, publicar m\u00e1s, cambiar m\u00e1s el escaparate, probar m\u00e1s cosas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y, sin embargo, 2026 no va por ah\u00ed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El verdadero desaf\u00edo del comercio de proximidad ya no es la falta de acci\u00f3n, sino el <\/span><b>exceso de acci\u00f3n sin criterio<\/b><span style=\"font-weight: 400;\">. Demasiadas decisiones peque\u00f1as, tomadas tarde, sin conexi\u00f3n entre s\u00ed, acaban agotando al comerciante\u2026 y confundiendo al cliente.<\/span>[\/vc_column_text][vc_empty_space][vc_single_image image=&#8221;4536&#8243; img_size=&#8221;&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221;][vc_empty_space][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;Ap\u00fantate a nuestra newsletter semanal.&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221;]<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform\/theme\/scripts_loaded\",function(){gform.themeScriptsLoaded=!0}),window.addEventListener(\"DOMContentLoaded\",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,themeScriptsLoaded:!1,isFormEditor:()=>\"function\"==typeof 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Y, sin embargo, 2026 no va por ah\u00ed. El verdadero desaf\u00edo del comercio de proximidad ya no es la falta de acci\u00f3n, sino el exceso de acci\u00f3n<\/p>\n","protected":false},"author":1,"featured_media":4480,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"content-type":"","footnotes":""},"categories":[13,12,17],"tags":[],"class_list":["post-4535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comercio-fisico","category-marketing-visual","category-merchandising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.2.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>En 2026 no gana el comercio que m\u00e1s hace, 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